Developing a clear strategy, on a single page, for a fast growing diagnostics company.
A fast growing, innovative diagnostics company recognised the need for robust brand strategy on their lead asset. They needed to make choices about where to invest and to be able to communicate this simply across the expanding organisation.
What we did
We established a robust and insightful understanding of the therapy area, including:
- Generating a patient based customer journey, highlighting potential opportunities for the brand
- Developing a range of future market scenarios
Facilitating the cross-functional team to define the 3 strategic, future-proof growth platforms that would drive success for the brand, indicating the objectives, stakeholders, and customer behavior changes for each
Defining project plans to effect the change over time
A strategy on a page that was used to provide clarity both internally and with their commercialisation partner, forming the basis of the brand narrative and a solid foundation for growth.