Pharma case studies
Creating a coherent brand strategy, via a rigorous process, to ensure deep understanding of the customer journey.
A global brand team approaching the launch of a new formulation and device of an existing brand needed to create a coherent and compelling brand strategy with limited resources
Developing a clear strategy, on a single page, for a fast growing diagnostics company.
A fast growing, innovative diagnostics company recognised the need for robust brand strategy on their lead asset. They needed to make choices about where to invest and to be able to communicate this simply across the expanding organisation.
Identifying challenges and opportunities for a leading cardiovascular brand, in a highly competitive market.
A global team needed to identify and align team members behind the key issues and growth opportunities of a brand whose leadership position was threatened, and to inspire team members to develop a strategy and plan.
Defining portfolio value that stands out from the competition
A global franchise team faced the challenge of increased competition all with similar portfolios of brands. They wanted to define how they could stand for something that was differentiated, but more importantly, resonated with their customers.