Climate Commitment

SME Climate Hub

Recognising that climate change poses a threat to the economy, nature and society at large, our company commits to take action immediately in order to:

  • Halve our greenhouse gas emissions before 2030
  • Achieve net zero emissions before 2050
  • Disclose our progress on a yearly basis

In doing so, we are proud to be recognised by the United Nations Race to Zero campaign, and join governments, businesses, cities, regions, and universities around the world that share the same mission.

We continue to do whatever we can to be better for the planet. Being a virtual organisation naturally limits our immediate environmental impact, but we want to better understand the impact of the partners we work with and how that could be mitigated. Last, but not least, inspiring our clients to do better for the planet is the biggest contribution we can make.

Planet Pledge commitments

We have worked with the World Federation of Advertisers (WFA) on a pro bono basis, to create a digital learning programme to help marketers better understand the role they can play in addressing climate change.

Supercritical Logo v3

Understanding our carbon footprint properly and then moving to carbon capture (vs just avoidance offsets). Supercritical conducted a deep carbon footprint review across our scope 1-3 emissions (including our digital services and pensions suppliers).

We have now moved from emission avoidance to carbon removal offsets to neutralise our emissions. We have removed 100% of our scope 1 and 2 and over 50% of our scope 3 emissions; within Scope 3 we removed all emissions in our immediate sphere of control and responsibility, such as business travel, working from home and hardware purchases.

Simon office

Our first full year in our smaller operations office has reduced energy requirements. We also ensured use of a renewable

energy supplier. It also enabled more flexible working for office-based staff. More broadly we have maintained our virtual working practices - set up over 35 years ago.

Annaliese garden party

We have conducted specific internal training with our full worker community on carbon reduction – for business, brands

and individuals. We also made “good for the planet and people” a big focus on our 2022 face-to-face conference in June. We have thought long and hard about the number of face-to-face meetings we have had, reducing our quarterly face-to-face meetings as a group down to half yearly.