New at OxfordSM

Our latest events and articles

In New York, we recently brought together a select group of marketing and commercial leaders from a range of different industries and companies including Unilever, MetLife, Mastercard, J&J, ABInbev, Mars & Estee Lauder among others. Here’s a series of articles in which we explore aspects of our ‘Fit for the Future Now’ framework that we created with our partners Contagious.

Growing in a complex digital world

Growing in a complex digital world

In New York recently, we brought together a select group of marketing and commercial leaders from a range of different industries and companies.  We looked at the four things that are critical to succeed, sharing real life examples and practical experiences for each one.

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How a clear purpose can drive growth

How a clear purpose can drive growth

Lorna Davis started our Fit for the Future Now forum in New York by talking about purpose, how OxfordSM helped define that purpose and the effect it’s had at Danone.

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Using design thinking to create a simpler experience

Using design thinking to create a simpler experience

At our Fit for the Future Now forum in New York, we heard from Sven Stocker about how Design Thinking transformed Covestro’s presence at their most important trade show. Covestro is a global leader in high-tech polymers, employing over 15,000 people.

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Why you need to be brave with your creativity

Why you need to be brave with your creativity

At our Fit for the Future Now forum in New York, Chris Barth flew the flag for the role of bravery in creativity. We sat down with Chris, a senior strategist at our partners Contagious, to make the case for creative bravery in developing communications.

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The power of simplicity

The power of simplicity

Mark Luce shared his experience of the difference that commercial simplification can make at our Fit for the Future Now forum event in New York. Mark talked about his time as Head of Group Marketing Operations at SABMiller, and how working on simplification with OxfordSM broke down silos and helped drive growth.

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