Events & articles overview

Our latest events and articles

We put on events with select groups of marketing and commercial leaders from a range of different industries and companies including Pepsico, Amazon, Unilever, MetLife, Mastercard, Waitrose, J&J, ABInbev, Mars & Estee Lauder among others. We write about the themes discussed at the events, which you can find here.

5 critical questions businesses must ask, now.

5 critical questions businesses must ask, now.

At last week’s OxfordSM BNAU event in Amsterdam, we heard business experts and leaders of some of the world’s most successful organisations share their views and experience on what businesses need to do to grow in this fast-changing world.

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Is shopper marketing dead?

Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?

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Capturing the value of Net Revenue Management

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

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Why do so many Category visions fail to stick?

Why do so many Category visions fail to stick?

Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..

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How to drive growth when everything is a moving target

How to drive growth when everything is a moving target

We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..

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How can your brand become more agile and future facing?

How can your brand become more agile and future facing?

The truth is we hear this from many of our clients. At the start, our belief at OxfordSM is that the key to being agile and future facing is to deliver customer centric communications or C3 as we call it.

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How a focus on helping customers live healthier lives unlocked growth at Waitrose

How a focus on helping customers live healthier lives unlocked growth at Waitrose

OxfordSM are proud to have been recently working with Waitrose, the upmarket UK grocer. Waitrose faced a clear business challenge – while they had a lead in healthy food, they were not seeing the type of growth they were hoping for from health.

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Growing in a complex digital world

Growing in a complex digital world

In New York recently, we brought together a select group of marketing and commercial leaders from a range of different industries and companies.  We looked at the four things that are critical to succeed, sharing real life examples and practical experiences for each one.

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How a clear purpose can drive growth

How a clear purpose can drive growth

Lorna Davis started our Fit for the Future Now forum in New York by talking about purpose, how OxfordSM helped define that purpose and the effect it’s had at Danone.

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