Events & articles overview

Our latest events and articles

We put on events with select groups of marketing and commercial leaders from a range of different industries and companies including Pepsico, Amazon, Unilever, MetLife, Mastercard, Waitrose, J&J, ABInbev, Mars & Estee Lauder among others. We write about the themes discussed at the events, which you can find here.

Drive a perfect launch with inspirational brand development and agile deployment

Drive a perfect launch with inspirational brand development and agile deployment

Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment, and they clearly need to work hand in hand. Smart organisations are continuously looking for ways to reduce or eliminate friction and create smooth hand overs - here are the challenges and opportunities we see today.

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How Pharma Leaders can ensure best practice Brand Development to leverage new technical, analytical and service opportunities

How Pharma Leaders can ensure best practice Brand Development to leverage new technical, analytical and service opportunities

Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment: this article focuses on how to get the most out of your Brand Development Capability.

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How Pharma Leaders can ensure best practice Launch Deployment that's fast, adaptive, and delivers continuous improvement

How Pharma Leaders can ensure best practice Launch Deployment that's fast, adaptive, and delivers continuous improvement

Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment: this article focuses on how to get the most out of your Launch Deployment, looking at two critical components..

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Activating Pharmaceutical Brands: Combining Customer Experience and Precision Marketing

Activating Pharmaceutical Brands: Combining Customer Experience and Precision Marketing

We know the importance of understanding the customer experience in Pharma, and using this to inform strategic choices, innovate the brand and define your value proposition. When it comes to activation, though, the power of a great customer experience for Healthcare professionals isn’t quite so obvious.

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Your customer won’t wait for you to listen to them

Your customer won’t wait for you to listen to them

OxfordSM are pleased to be at eyeforpharma’s Marketing and Customer Innovation Europe summit – where we’ll be joining with customer-focused pharma leaders to harness the power of customer experience in healthcare.

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The emerging (exciting) use of AI in Neurology to drive accurate diagnosis

The emerging (exciting) use of AI in Neurology to drive accurate diagnosis

It’s clear that AI is an ever-evolving technology that has wonderful applications, able to transform products and services in so many ways across so many industries. However, AI inherently relies on large, high quality, complete collections of data, and in Pharma those can be harder to find than perhaps you might expect.

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How a portfolio brings added value to Pharma

How a portfolio brings added value to Pharma

Given the regulations for promoting to consumers in the Pharma industry, the company behind a range of pharmacological therapies is often less well known. This creates a particular challenge when trying to understand and quantify the added value having a portfolio of brands, treating one specific disease, brings to a company.

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Using growth to bridge the age-old sales and marketing divide

Using growth to bridge the age-old sales and marketing divide

We buy what we want, when we want, where we want – our experience journey has become more integrated; surely in turn so have the teams that develop & sell our products? Sadly, this doesn’t seem to be the case. What can be done NOW to get sales and marketing to stop bashing heads and start realising that their roles are, by definition, entirely complimentary?

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Clinical Thought Leaders have feelings too

Clinical Thought Leaders have feelings too

The Pharma industry works with Clinical Thought Leaders to understand remaining unmet needs, analyse data, and design and develop new drugs and new clinical trials. Their first-hand experience and wealth of knowledge is vital to drug development. However..

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