18th September, 2019
We’re at a crossroads. Marketeers must transform customer relationships with an array of new technological capabilities, and yet successful innovation is currently inhibited by our failure to master the basics of closed-loop marketing.
To succeed, marketing departments cannot act alone.
Only through collaboration between marketing, data and technical infrastructure experts will we finally understand what HCPs and patients want from the experience and how we can deliver on this. The prize is significant: we can finally deliver the personalisation we’ve been dreaming of.
OxfordSM are pleased to be at eyeforpharma’s Marketing and Customer Innovation Europe summit – where we’ll be joining with customer-focused pharma leaders to harness the power of customer experience in healthcare.
eyeforpharma’s Marketing and Customer Innovation Europe summit is the leading European forum for Marketing, Digital, Customer Experience, Data and IT pharma executives to share internal capabilities, change cultures and digital insights. Our hunger is for market-leading customer experiences based on understanding value.
We’ll be running a workshop at the conference: Harnessing the power of customer experience in healthcare, where participants will work on a case study generate the desired future experience and plan what it will take to deliver it.
Are you ready to join us?
Don’t forget to use our unique company discount code OXFORDSM200 when registering to save €200. You can register here.
If you can't make it to the event, you can get all the insights and a round up of the event from us, sign up here.
Achieving commercial excellence in the new normal
It’s clear that ways of working and travel aren’t going to go back to where they were anytime soon, and more likely never. So there’s a growing realisation that the ‘plasters’ we all put in place to make things work since March need to become more permanent solutions if we’re going to have the impact and results we need.
Where will consumers buy their (over-the-counter) drugs in future?
An unprecedented change is currently taking place in the sale of pharmaceutical products, pointing to the influence of new competition with the existing pharmacy structure.