27th April, 2020
We think our feeling of pride and excitement, is down to three things:
1/ Being a B Corp resonated with the values we’ve always believed in, about our interconnectedness and the need to think of our impact on our whole community - staff, associates, business partners, and clients, as well as our individual, local communities. And we strongly identified with the overall desire to find a better way to do business that puts people first and leaves the world in better shape.
2/ Certifying as a B Corp also challenged us to be aware of our social and environmental impact and then to focus on areas with the biggest opportunity for improvement. While our business model has low impact, with minimal office spaces, our clients are international, and so travel was our biggest environmental impact – something we’d suspected but not confronted. During 2019, we challenged ourselves and our clients, to justify face to face meetings and where they were judged necessary, we fully offset our impact. The next step will be to work with clients, to offset their team’s impact at meetings – we’re looking forward to some constructive conversations.
3/ A big part of the B Corp ethos is to share what you know for the benefit of the community, especially for those who might not normally have access to your organisation. Initially, as we’re a consultancy that provides commercial advice, this felt hard, but the COVID 19 pandemic has given us the opportunity to take the first step.
Now we’ve started, it doesn’t feel so hard, and we’re looking forward to seeing where this journey takes us.
B Corp’s certification is based on rigorous measurement, and constructive challenge to the evidence, we provided. We’re proud to have passed the first hurdle. But we know that this is underpinned by a desire and expectation for continuous improvement.
We’re already thinking about our goals for re-certification in 2023.
Achieving commercial excellence in the new normal
It’s clear that ways of working and travel aren’t going to go back to where they were anytime soon, and more likely never. So there’s a growing realisation that the ‘plasters’ we all put in place to make things work since March need to become more permanent solutions if we’re going to have the impact and results we need.
Where will consumers buy their (over-the-counter) drugs in future?
An unprecedented change is currently taking place in the sale of pharmaceutical products, pointing to the influence of new competition with the existing pharmacy structure.