Events & Articles: Business Not As Usual

Amsterdam, September 2018

At OxfordSM's BNAU event in Amsterdam, we heard from business experts and leaders of some of the world’s most successful organisations, who shared their views and experience on what businesses need to do to grow in this fast-changing world.

Using growth to bridge the age-old sales and marketing divide

We buy what we want, when we want, where we want – our experience journey has become more integrated; surely in turn so have the teams that develop & sell our products? Sadly, this doesn’t seem to be the case. What can be done NOW to get sales and marketing to stop bashing heads and start realising that their roles are, by definition, entirely complimentary?

Why ‘S’RM…Strategic Revenue Management is the new NRM

A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..

A simple recipe to evolve your organisation for growth

To keep growing, organisations need to refocus on how to really make life better for people, whilst avoiding creating more complexity or unsustainable impact. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.

Worms & crocodiles vs. “business transformation”

“Agile” is the latest shiny object. Every business is adopting agile ways of working, with “scrums” and “squads” abounding. For some businesses this will be absolutely the right thing to do, but it can’t be for everyone. For some businesses, there is another way.

5 critical questions businesses must ask, now.

At last week’s OxfordSM BNAU event in Amsterdam, we heard business experts and leaders of some of the world’s most successful organisations share their views and experience on what businesses need to do to grow in this fast-changing world.

Shopper Marketing | Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

Why do so many Category visions fail to stick?

Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..

How to drive growth when everything is a moving target

We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..

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