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Wie sieht Ihre Preis- und Ertragsstrategie für 2021 aus?

Was, wo und wie wir einkaufen und konsumieren hat sich mit den Auswirkungen von Covid 19 massiv geändert. Und da wir weiterhin mit verschiedenen Einschränkungen konfrontiert sein werden, sind einige dieser Veränderungen voraussichtlich dauerhaft.

3 minute read —

What is your pricing and revenue management plan in 2021 and beyond?

How we shop and what we consume/where has changed with the impact of Covid 19. And as we continue to face lock down restrictions some of these changes are likely to stick.

5 minute read —

Why saying "everything has changed in marketing" misses the point

We hear it every day; we’re operating in a digital world now and everything has changed, and if it hadn’t before the last few months then it certainly has now...

5 minute read —

Can you really do effective strategic planning, virtually?

Oxford has always helped teams create effective growth plans by developing bespoke, simple approaches that are built live in hands-on sessions, and we are increasingly being asked whether it can or even should be done now.

4 minute read —

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

8 minute read —

Contagious ideas – how to tackle 2020's brand challenges head on

Last week we attended Most Contagious 2019, the signature event from our partner Contagious that showcases the big brand movements of the year and a heads up on what will shape the year ahead. Throughout the event, three themes stood out:

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4 minute read —

Why ‘S’RM…Strategic Revenue Management is the new NRM

A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..

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8 minute read —

A simple recipe to evolve your organisation for growth

To keep growing, organisations need to refocus on how to really make life better for people, whilst avoiding creating more complexity or unsustainable impact. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.

How can your brand become more agile and future facing?

The truth is we hear this from many of our clients. At the start, our belief at OxfordSM is that the key to being agile and future facing is to deliver customer centric communications or C3 as we call it.

Growing in a complex digital world

In New York recently, we brought together a select group of marketing and commercial leaders from a range of different industries and companies. We looked at the four things that are critical to succeed, sharing real life examples and practical experiences for each one.

How a clear purpose can drive growth

Lorna Davis started our Fit for the Future Now forum in New York by talking about purpose, how OxfordSM helped define that purpose and the effect it’s had at Danone.

Why you need to be brave with your creativity

At our Fit for the Future Now forum in New York, Chris Barth flew the flag for the role of bravery in creativity. We sat down with Chris, a senior strategist at our partners Contagious, to make the case for creative bravery in developing communications.