Events & Articles: Focus on Pharma

Strategic trends and events in the Pharma environment

We aim to keep ahead of strategic trends and events in the pharma environment to offer real value to our clients beyond the obvious. We are passionate about spending time with thought leaders and clients, to continuously build our understanding, going beyond the brand, and the category to solve issues, to make an even greater difference. We hope you enjoy our articles.

The changing importance of Share of Voice in Pharma

The changing importance of Share of Voice in Pharma

We believe that share of voice is no longer the only indicator of success that you should be using in the rapidly changing world of Pharma. Here are the two new indicators of success that we think are critical.

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Navigating healthcare’s new world: principles for planning your transition

Navigating healthcare’s new world: principles for planning your transition

This year’s #EyeforPharma conference opened with ‘5 Bold Predictions for Pharma’. Here's what we think these thought provoking predictions mean for pharma company teams facing these challenges

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Four key trends which will shape the future of pharma

Four key trends which will shape the future of pharma

Thinking about any brand launch requires you to consider what will change before or close to launch, we believe that keeping 4 key customer trends in mind will increase your chances of a successful launch in the rapidly changing world of pharma.

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Purpose, a route to regaining trust in Big Pharma

Purpose, a route to regaining trust in Big Pharma

As an industry, since its roots, Pharmaceuticals has devoted itself to creating products and brands that transform patients’ lives. From vaccines that eliminate diseases, improved treatments for cancer and drugs that significantly reduce the risk of heart attacks and stroke, Pharma has much to be proud of. And yet, many people don’t trust Pharma.

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Digital Health Congress 2018 - learnings and implications

Digital Health Congress 2018 - learnings and implications

We recently attended an inspiring conference in London which focused on how digital enabled technology is starting to provide solutions that bridge the gap between demand and supply. What emerged for us was 7 key themes.

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Using parallel world examples to encourage innovation in Pharma

Using parallel world examples to encourage innovation in Pharma

Increasingly, the aim in many countries is to prevent the onset of disease, or, at the very least, catch it at its earliest stages. This has meant that we have seen a change in the types of challenges we are asked to help with in pharma.

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How rapid analysis can drive strategic development

How rapid analysis can drive strategic development

Working with smaller, leaner companies, without large knowledge banks, helps us to focus on what really matters for strategic development. Here's how we built a robust brand strategy in a matter of days, based on rapid yet robust analysis.

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