Revenue Management stories

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Where will consumers buy their (over-the-counter) drugs in future?

An unprecedented change is currently taking place in the sale of pharmaceutical products, pointing to the influence of new competition with the existing pharmacy structure.

3 minute read —

Wie sieht Ihre Preis- und Ertragsstrategie für 2021 aus?

Was, wo und wie wir einkaufen und konsumieren hat sich mit den Auswirkungen von Covid 19 massiv geändert. Und da wir weiterhin mit verschiedenen Einschränkungen konfrontiert sein werden, sind einige dieser Veränderungen voraussichtlich dauerhaft.

3 minute read —

What is your pricing and revenue management plan in 2021 and beyond?

How we shop and what we consume/where has changed with the impact of Covid 19. And as we continue to face lock down restrictions some of these changes are likely to stick.

4 minute read —

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

Do we understand the importance of pricing?

Annaliese Reekie talks about the importance of discipline in pricing and the importance of working as a cross functional team using the right tools to get to the right pricing.

Getting Category Visions to stick in the business

Natalie Little talks about all of the reasons why category visions fail to gain the traction that they promise - data driven over complicated exercises which only live in the department they were created in and fail to act as the glue, bringing cohesion between sales and marketing.

Is Shopper Marketing dead?

Jonathan Simpson talks about the whole customer experience journey, thinking about people, and breaking down silos within an organisation. Shopper marketing is still important as a discipline, but whether it remains a siloed department in the organisation, is something that needs to be considered.

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4 minute read —

Why ‘S’RM…Strategic Revenue Management is the new NRM

A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..

Shopper Marketing | Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?