Events & Articles - Page 2

Our latest events and articles

We put on events with select groups of marketing and commercial leaders from a range of different industries and companies including Pepsico, Amazon, Unilever, MetLife, Mastercard, Waitrose, J&J, ABInbev, Mars & Estee Lauder among others. We write about the themes discussed at the events, which you can find here.

The changing importance of Share of Voice in Pharma

We believe that share of voice is no longer the only indicator of success that you should be using in the rapidly changing world of Pharma. Here are the two new indicators of success that we think are critical.

Five lessons from Sustainable Brands Paris 2019

The Sustainable Brands Paris conference taught us that challenging existing business models can not only step change your impact, but also identify new opportunities for growth. Here are the top takeaways from the conference.

Six key principles to deliver a great virtual classroom experience

Many of us have seen and felt the power of virtual classrooms. Some experiences will have been great and some probably a bit average. Having run several hundred successful virtual classrooms, we thought we’d share what we think helps make a great one.

Navigating healthcare’s new world: principles for planning your transition

This year’s #EyeforPharma conference opened with ‘5 Bold Predictions for Pharma’. Here's what we think these thought provoking predictions mean for pharma company teams facing these challenges

Four key trends which will shape the future of pharma

Thinking about any brand launch requires you to consider what will change before or close to launch, we believe that keeping 4 key customer trends in mind will increase your chances of a successful launch in the rapidly changing world of pharma.

Purpose, a route to regaining trust in Big Pharma

As an industry, since its roots, Pharmaceuticals has devoted itself to creating products and brands that transform patients’ lives. From vaccines that eliminate diseases, improved treatments for cancer and drugs that significantly reduce the risk of heart attacks and stroke, Pharma has much to be proud of. And yet, many people don’t trust Pharma.

Digital Health Congress 2018 - learnings and implications

We recently attended an inspiring conference in London which focused on how digital enabled technology is starting to provide solutions that bridge the gap between demand and supply. What emerged for us was 7 key themes.

Using parallel world examples to encourage innovation in Pharma

Increasingly, the aim in many countries is to prevent the onset of disease, or, at the very least, catch it at its earliest stages. This has meant that we have seen a change in the types of challenges we are asked to help with in pharma.

How rapid analysis can drive strategic development

Working with smaller, leaner companies, without large knowledge banks, helps us to focus on what really matters for strategic development. Here's how we built a robust brand strategy in a matter of days, based on rapid yet robust analysis.

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