Newsroom- Page 2

Crossing the Pharma Chasm. Why do Pharma launches fail?

In the last decade, the industry has established launch excellence teams to address this vital stage in a brand’s lifecycle and invested significantly to improve performance. Despite a presumed focus on the basics, brands are generally not improving their sales curve beyond that achieved at 6 months. Why?

3 minute read —

Wie sieht Ihre Preis- und Ertragsstrategie für 2021 aus?

Was, wo und wie wir einkaufen und konsumieren hat sich mit den Auswirkungen von Covid 19 massiv geändert. Und da wir weiterhin mit verschiedenen Einschränkungen konfrontiert sein werden, sind einige dieser Veränderungen voraussichtlich dauerhaft.

3 minute read —

What is your pricing and revenue management plan in 2021 and beyond?

How we shop and what we consume/where has changed with the impact of Covid 19. And as we continue to face lock down restrictions some of these changes are likely to stick.

COVID-19 is driving digital transformation faster than any previous stimulus

If digital is thought of at just a tactical level, you might miss out on the strategic brand options that could have enabled you to respond faster, quicker, better to COVID-19. Here are those options.

4 minute read —

The power of insight and partnerships in defining portfolio strategy in Healthcare

Depth of customer understanding and using insight will enable companies to define rapidly how experiences and customer journeys are changing.

Anticipating the new drivers of behaviour in healthcare

Like others, we’ve been closely watching the unprecedented rate of change we have seen in healthcare markets recently, driven by responses to the COVID-19 pandemic. Here are the priorities and areas of focus for leaders navigating out of lockdown.

Why saying "everything has changed in marketing" misses the point

We hear it every day; we’re operating in a digital world now and everything has changed, and if it hadn’t before the last few months then it certainly has now...

2 minute read —

A Call to Action for Us

Recent events in the USA and the protests that have spread throughout the world have shone a spotlight on racial injustice. They have challenged us and forced us, from our position of privilege, to consider how to respond to the violence and racism experienced by Black and People of Colour across our communities

Can you really do effective strategic planning, virtually?

Oxford has always helped teams create effective growth plans by developing bespoke, simple approaches that are built live in hands-on sessions, and we are increasingly being asked whether it can or even should be done now.

2 minute read —

We're proud to meet the B Corp Challenge

We recently became BCorp certified by meeting the highest standards of social and environmental impact. Here are the three things that we think this our feeling of pride and excitement, is down to.

eCommerce is more important than ever post COVID-19. Are your basics ready?

No one would argue that the whole world has changed since we first published a set of articles about optimising your digital ecosystem. Everything included in those articles remains relevant except now there is an extraordinary sense of urgency.

45 minute read —

Oxford's guide to working virtually

We’ve defined and evidenced 5 practical things teams can do to be more effective from home, in their virtual workplace. Watch our webinar and download the PDF summary.

Latest videos

How focusing on the consumer experience can break down silos

Experience mapping in Healthcare

The five principles of capability building

Do we understand the importance of pricing?

How focusing on the consumer experience can break down silos
Experience mapping in Healthcare
The five principles of capability building
Do we understand the importance of pricing?

View all videos

Publications

Offensive Marketing: An Action Guide to Gaining the Offensive in Business

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience.

Even More Offensive Marketing

This book is a substantially revised edition of Davidson's previous book, Offensive Marketing, and shows how to achieve tomorrow's best practice today, and how to make your competitors followers.

The Committed Enterprise

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

The Financial Times Guide to Social Media Strategy

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY. The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth.

Loose: The Future of Business is Letting Go

The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments.

Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.

The Contagious Commandments - Ten Steps To Brand Bravery

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?