Events & Articles - Page 2

Our latest events and articles

We put on events with select groups of marketing and commercial leaders from a range of different industries and companies including Pepsico, Amazon, Unilever, MetLife, Mastercard, Waitrose, J&J, ABInbev, Mars & Estee Lauder among others. We write about the themes discussed at the events, which you can find here.

Using parallel world examples to encourage innovation in Pharma

Using parallel world examples to encourage innovation in Pharma

Increasingly, the aim in many countries is to prevent the onset of disease, or, at the very least, catch it at its earliest stages. This has meant that we have seen a change in the types of challenges we are asked to help with in pharma.

Read more
How rapid analysis can drive strategic development

How rapid analysis can drive strategic development

Working with smaller, leaner companies, without large knowledge banks, helps us to focus on what really matters for strategic development. Here's how we built a robust brand strategy in a matter of days, based on rapid yet robust analysis.

Read more
5 Ideas to Jump-Start Your Marketing in 2019

5 Ideas to Jump-Start Your Marketing in 2019

As marketers, one of our biggest challenges is staying ahead of the curve. Most Contagious NYC provided a roundup of the best campaigns of 2018 and the big trends looking forward.

Read more
We’re in this together: what we can learn from the local soup kitchen

We’re in this together: what we can learn from the local soup kitchen

When the Morristown Community Kitchen & Outreach Center in NJ called OxfordSM to help, we seriously wondered if we could! Would we have any real impact? Community organizations are different to corporate ones. What could we bring to a place purely run on human capital and no profit?

Read more
Why ‘S’RM…Strategic Revenue Management is the new NRM

Why ‘S’RM…Strategic Revenue Management is the new NRM

A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..

Read more
A simple recipe to evolve your organisation for growth

A simple recipe to evolve your organisation for growth

To keep growing, organisations need to refocus on how to really make life better for people, whilst avoiding creating more complexity or unsustainable impact. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.

Read more
Worms & crocodiles vs. “business transformation”

Worms & crocodiles vs. “business transformation”

“Agile” is the latest shiny object. Every business is adopting agile ways of working, with “scrums” and “squads” abounding. For some businesses this will be absolutely the right thing to do, but it can’t be for everyone. For some businesses, there is another way.

Read more
5 critical questions businesses must ask, now.

5 critical questions businesses must ask, now.

At last week’s OxfordSM BNAU event in Amsterdam, we heard business experts and leaders of some of the world’s most successful organisations share their views and experience on what businesses need to do to grow in this fast-changing world.

Read more
Shopper Marketing | Is shopper marketing dead?

Shopper Marketing | Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?

Read more

We promise we won’t spam you. Check our Terms & Conditions