Events & Articles - Page 2

Our latest events and articles

We put on events with select groups of marketing and commercial leaders from a range of different industries and companies including Pepsico, Amazon, Unilever, MetLife, Mastercard, Waitrose, J&J, ABInbev, Mars & Estee Lauder among others. We write about the themes discussed at the events, which you can find here.

5 Ideas to Jump-Start Your Marketing in 2019

5 Ideas to Jump-Start Your Marketing in 2019

As marketers, one of our biggest challenges is staying ahead of the curve. Most Contagious NYC provided a roundup of the best campaigns of 2018 and the big trends looking forward.

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We’re in this together: what we can learn from the local soup kitchen

We’re in this together: what we can learn from the local soup kitchen

When the Morristown Community Kitchen & Outreach Center in NJ called OxfordSM to help, we seriously wondered if we could! Would we have any real impact? Community organizations are different to corporate ones. What could we bring to a place purely run on human capital and no profit?

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Why ‘S’RM…Strategic Revenue Management is the new NRM

Why ‘S’RM…Strategic Revenue Management is the new NRM

A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..

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A simple recipe to evolve your organisation for growth

A simple recipe to evolve your organisation for growth

To keep growing, organisations need to refocus on how to really make life better for people, whilst avoiding creating more complexity or unsustainable impact. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.

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Worms & crocodiles vs. “business transformation”

Worms & crocodiles vs. “business transformation”

“Agile” is the latest shiny object. Every business is adopting agile ways of working, with “scrums” and “squads” abounding. For some businesses this will be absolutely the right thing to do, but it can’t be for everyone. For some businesses, there is another way.

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5 critical questions businesses must ask, now.

5 critical questions businesses must ask, now.

At last week’s OxfordSM BNAU event in Amsterdam, we heard business experts and leaders of some of the world’s most successful organisations share their views and experience on what businesses need to do to grow in this fast-changing world.

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Shopper Marketing | Is shopper marketing dead?

Shopper Marketing | Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?

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Capturing the value of Net Revenue Management

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

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Why do so many Category visions fail to stick?

Why do so many Category visions fail to stick?

Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..

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