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Strategic Planning (marketing & sales)

The 3 key principles for getting innovations to stick

Innovations are like babies. We need to nurture them to watch them grow and thrive. As marketers, we love the 'new' but the satisfaction is manifold when innovations stick. Here are the three key principles to making that happen.

By Geetu Gidwani Verma

5 minute read —

5 minute read —

Why saying "everything has changed in marketing" misses the point

We hear it every day; we’re operating in a digital world now and everything has changed, and if it hadn’t before the last few months then it certainly has now...

2 minute read —

A Call to Action for Us

Recent events in the USA and the protests that have spread throughout the world have shone a spotlight on racial injustice. They have challenged us and forced us, from our position of privilege, to consider how to respond to the violence and racism experienced by Black and People of Colour across our communities

5 minute read —

Can you really do effective strategic planning, virtually?

Oxford has always helped teams create effective growth plans by developing bespoke, simple approaches that are built live in hands-on sessions, and we are increasingly being asked whether it can or even should be done now.

2 minute read —

We're proud to meet the B Corp Challenge

We recently became BCorp certified by meeting the highest standards of social and environmental impact. Here are the three things that we think this our feeling of pride and excitement, is down to.

5 minute read —

eCommerce is more important than ever post COVID-19. Are your basics ready?

No one would argue that the whole world has changed since we first published a set of articles about optimising your digital ecosystem. Everything included in those articles remains relevant except now there is an extraordinary sense of urgency.

45 minute read —

Oxford's guide to working virtually

We’ve defined and evidenced 5 practical things teams can do to be more effective from home, in their virtual workplace. Watch our webinar and download the PDF summary.

Covid-19: unlocking growth in a reset world

As of this week, a quarter of the world’s population are in lockdown. Over two billion people going nowhere and 87% of the world’s educated children being taught at home. We are physically staying put, but what about emotionally?

2018 B Corp w Tag White on black background png

2 minute read —

OxfordSM is now a Certified B Corporation

We’ve joined a growing community of purpose driven organisations who believe that business should be a force for good, and that it should put people first. We’re committed to working hard for all our stakeholders: our staff, our associates, our business partners, and our clients

2 minute read —

Developing a customer-centric Pharma account management culture

With so many talking about being customer-centric in Pharma account management teams, why are so few delivering it?

4 minute read —

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

13 minute read —

To prevent or to treat?  The ongoing debate for healthcare.

At Oxford, we spend a lot of time thinking about why patients, physicians and payers behave as they do - and we know that one of the biggest drivers of decision-making today is whether to prevent or to treat. The rationale for preventing over treating continues to grow due to a variety of market forces… Is that good news or bad news for your customers and your brands?

5 minute read —

How to make virtual as effective as face to face

If you're considering virtual sessions or classrooms, here are a few principles on how to make them as impactful and effective as possible, based on our experience of having run several hundred successful virtual sessions for many of our clients.

Latest videos

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The difference between capability development and training

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The six building blocks of a capability system

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Building a culture of creative effectiveness

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Why use a category growth strategy?

The difference between capability development and training
The six building blocks of a capability system
Building a culture of creative effectiveness
Why use a category growth strategy?

View all videos

Publications

Offensive Marketing: An Action Guide to Gaining the Offensive in Business

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience.

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Even More Offensive Marketing

This book is a substantially revised edition of Davidson's previous book, Offensive Marketing, and shows how to achieve tomorrow's best practice today, and how to make your competitors followers.

Buy UK Buy US

The Committed Enterprise

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

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The Financial Times Guide to Social Media Strategy

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY. The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth.

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Loose: The Future of Business is Letting Go

The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments.

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Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.

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The Contagious Commandments - Ten Steps To Brand Bravery

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Buy UK Buy US

Newsroom- Page 3

Featured story

The 3 key principles for getting innovations to stick

Why saying "everything has changed in marketing"​ misses the point

A Call to Action for Us

Can you really do effective strategic planning, virtually?

We're proud to meet the B Corp Challenge

eCommerce is more important than ever post COVID-19. Are your basics ready?

Oxford's guide to working virtually

Covid-19: unlocking growth in a reset world

OxfordSM is now a Certified B Corporation

Developing a customer-centric Pharma account management culture

Capturing the value of Net Revenue Management

To prevent or to treat? The ongoing debate for healthcare.

How to make virtual as effective as face to face

Latest videos

Publications

Offensive Marketing: An Action Guide to Gaining the Offensive in Business

Even More Offensive Marketing

The Committed Enterprise

The Financial Times Guide to Social Media Strategy

Loose: The Future of Business is Letting Go

Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

The Contagious Commandments - Ten Steps To Brand Bravery

Why saying "everything has changed in marketing" misses the point

To prevent or to treat?  The ongoing debate for healthcare.