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Strategic Planning (marketing & sales)

The 3 key principles for getting innovations to stick

Innovations are like babies. We need to nurture them to watch them grow and thrive. As marketers, we love the 'new' but the satisfaction is manifold when innovations stick. Here are the three key principles to making that happen.

By Geetu Gidwani Verma

5 minute read —

Digital Health Congress 2018 - learnings and implications

We recently attended an inspiring conference in London which focused on how digital enabled technology is starting to provide solutions that bridge the gap between demand and supply. What emerged for us was 7 key themes.

Using parallel world examples to encourage innovation in Pharma

Increasingly, the aim in many countries is to prevent the onset of disease, or, at the very least, catch it at its earliest stages. This has meant that we have seen a change in the types of challenges we are asked to help with in pharma.

How rapid analysis can drive strategic development

Working with smaller, leaner companies, without large knowledge banks, helps us to focus on what really matters for strategic development. Here's how we built a robust brand strategy in a matter of days, based on rapid yet robust analysis.

5 Ideas to Jump-Start Your Marketing in 2019

As marketers, one of our biggest challenges is staying ahead of the curve. Most Contagious NYC provided a roundup of the best campaigns of 2018 and the big trends looking forward.

We’re in this together: what we can learn from the local soup kitchen

When the Morristown Community Kitchen & Outreach Center in NJ called OxfordSM to help, we seriously wondered if we could! Would we have any real impact? Community organizations are different to corporate ones. What could we bring to a place purely run on human capital and no profit?

Bnau Article Ox Smwebsite Thumbnail Snrm 1

4 minute read —

Why ‘S’RM…Strategic Revenue Management is the new NRM

A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..

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8 minute read —

A simple recipe to evolve your organisation for growth

To keep growing, organisations need to refocus on how to really make life better for people, whilst avoiding creating more complexity or unsustainable impact. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.

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Worms & crocodiles vs. “business transformation”

“Agile” is the latest shiny object. Every business is adopting agile ways of working, with “scrums” and “squads” abounding. For some businesses this will be absolutely the right thing to do, but it can’t be for everyone. For some businesses, there is another way.

Bnau Article Ox Smwebsite Thumbnail Rich Oct

5 critical questions businesses must ask, now.

At last week’s OxfordSM BNAU event in Amsterdam, we heard business experts and leaders of some of the world’s most successful organisations share their views and experience on what businesses need to do to grow in this fast-changing world.

Shopper Marketing | Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?

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5 minute read —

Why do so many Category visions fail to stick?

Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..

How to drive growth when everything is a moving target

We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..

Latest videos

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The difference between capability development and training

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The six building blocks of a capability system

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Building a culture of creative effectiveness

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Why use a category growth strategy?

The difference between capability development and training
The six building blocks of a capability system
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Why use a category growth strategy?

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Publications

Offensive Marketing: An Action Guide to Gaining the Offensive in Business

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience.

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Even More Offensive Marketing

This book is a substantially revised edition of Davidson's previous book, Offensive Marketing, and shows how to achieve tomorrow's best practice today, and how to make your competitors followers.

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The Committed Enterprise

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

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The Financial Times Guide to Social Media Strategy

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY. The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth.

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Loose: The Future of Business is Letting Go

The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments.

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Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.

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The Contagious Commandments - Ten Steps To Brand Bravery

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

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