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Strategic Planning (marketing & sales)

Achieving commercial excellence in the new normal

It’s clear that ways of working and travel aren’t going to go back to where they were anytime soon, and more likely never. So there’s a growing realisation that the ‘plasters’ we all put in place to make things work since March need to become more permanent solutions if we’re going to have the impact and results we need.

By Peter Kirkby

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5 minute read —

Why do so many Category visions fail to stick?

Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..

How to drive growth when everything is a moving target

We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..

How can your brand become more agile and future facing?

The truth is we hear this from many of our clients. At the start, our belief at OxfordSM is that the key to being agile and future facing is to deliver customer centric communications or C3 as we call it.

How a focus on helping customers live healthier lives unlocked growth at Waitrose

OxfordSM are proud to have been recently working with Waitrose, the upmarket UK grocer. Waitrose faced a clear business challenge – while they had a lead in healthy food, they were not seeing the type of growth they were hoping for from health.

Growing in a complex digital world

In New York recently, we brought together a select group of marketing and commercial leaders from a range of different industries and companies. We looked at the four things that are critical to succeed, sharing real life examples and practical experiences for each one.

How a clear purpose can drive growth

Lorna Davis started our Fit for the Future Now forum in New York by talking about purpose, how OxfordSM helped define that purpose and the effect it’s had at Danone.

Using design thinking to create a simpler experience

At our Fit for the Future Now forum in New York, we heard from Sven Stocker about how Design Thinking transformed Covestro’s presence at their most important trade show. Covestro is a global leader in high-tech polymers, employing over 15,000 people.

Why you need to be brave with your creativity

At our Fit for the Future Now forum in New York, Chris Barth flew the flag for the role of bravery in creativity. We sat down with Chris, a senior strategist at our partners Contagious, to make the case for creative bravery in developing communications.

The power of simplicity

Mark Luce shared his experience of the difference that commercial simplification can make at our Fit for the Future Now forum event in New York. Mark talked about his time as Head of Group Marketing Operations at SABMiller, and how working on simplification with OxfordSM broke down silos and helped drive growth.

Latest videos

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How focusing on the consumer experience can break down silos

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Experience mapping in Healthcare

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The five principles of capability building

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Do we understand the importance of pricing?

How focusing on the consumer experience can break down silos
Experience mapping in Healthcare
The five principles of capability building
Do we understand the importance of pricing?

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Publications

Offensive Marketing: An Action Guide to Gaining the Offensive in Business

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience.

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Even More Offensive Marketing

This book is a substantially revised edition of Davidson's previous book, Offensive Marketing, and shows how to achieve tomorrow's best practice today, and how to make your competitors followers.

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The Committed Enterprise

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

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The Financial Times Guide to Social Media Strategy

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY. The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth.

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Loose: The Future of Business is Letting Go

The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments.

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Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.

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The Contagious Commandments - Ten Steps To Brand Bravery

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

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