Pharma stories

Filter topic:
Filter sector:

Join our mailing list

Leveraging a portfolio with purpose: Vertex in cystic fibrosis

When we look across different industries, we often see how brands, portfolios and companies with a clear purpose tend to do better than others. It’s harder to talk purpose in Pharma though, as purpose is inherent in the product, but the Vertex story is a compelling one that we keep coming back to

5 minute read —

Crossing the Pharma Chasm. Why do Pharma launches fail?

In the last decade, the industry has established launch excellence teams to address this vital stage in a brand’s lifecycle and invested significantly to improve performance. Despite a presumed focus on the basics, brands are generally not improving their sales curve beyond that achieved at 6 months. Why?

5 minute read —

COVID-19 is driving digital transformation faster than any previous stimulus

If digital is thought of at just a tactical level, you might miss out on the strategic brand options that could have enabled you to respond faster, quicker, better to COVID-19. Here are those options.

4 minute read —

The power of insight and partnerships in defining portfolio strategy in Healthcare

Depth of customer understanding and using insight will enable companies to define rapidly how experiences and customer journeys are changing.

Anticipating the new drivers of behaviour in healthcare

Like others, we’ve been closely watching the unprecedented rate of change we have seen in healthcare markets recently, driven by responses to the COVID-19 pandemic. Here are the priorities and areas of focus for leaders navigating out of lockdown.

2 minute read —

Developing a customer-centric Pharma account management culture

With so many talking about being customer-centric in Pharma account management teams, why are so few delivering it?

5 minute read —

How to make your eCommerce destination stand out from the crowd

In part 3/3 in our series on optimising your digital ecosystem, we looks at leveraging your differentiators – how you can set your brand/consumer experience apart.

6 minute read —

How can we make the newest and most promising drugs affordable?

It’s a topic that’s featured in almost every recent article about the evolution of healthcare markets. So what shared experiences can we bring together to support the discussions commercial Pharma teams will inevitably have in 2020?

4 minute read —

Drive a perfect launch with inspirational brand development and agile deployment

Smart organisations are continuously looking for ways to reduce or eliminate friction and create smooth hand overs - here are the challenges and opportunities we see today.

4 minute read —

Pharma Leaders: best practice Brand Development

Launch excellence - how to get the most out of your Brand Development Capability through both inspirational, innovative brand development and agile launch deployment.

4 minute read —

Pharma Leaders: best practice Launch Deployment

How to get the most out of your launch deployment through both inspirational, innovative brand development, as well as agile launch deployment.

5 minute read —

Combining customer experience and precision marketing to activate Pharma brands

We know the importance of understanding the customer experience in Pharma to inform strategic choices. But when it comes to activation, the power of a great customer experience in Healthcare isn’t quite so obvious.