Runs on AI and automation, maximising scale and consistency with minimal human judgement.
Uses AI and automation to elevate human expertise, speeding insight and outcomes while keeping people clearly in control.
Relies on manual processes and legacy systems, so performance rests on people's tasks and effort rather than AI-enabled ways of working.
Rich in purpose, expertise, and relationships, with minimal reliance on AI, data, and digital infrastructure to extend that value broadly and efficiently.
Large online retailers
Buy-now-pay-later lenders
Electric vehicle makers
Digital-first insurers
Social media platforms
Online car retailers
Leading hospital networks
Big-box retailers
Global beverage brands
Consumer goods multinationals
Coffee chains
Online styling services
Regional banks
Outdoor apparel brands
Creative software makers
Membership warehouse clubs