61 results for 'brand'
6 min read
5 lessons from Sustainable Brands Paris 2019
The Sustainable Brands Paris conference taught us that challenging existing business models can not only step change your impact, but also identify new opportunities for growth. Here are the top takeaways from the conference.
5 min read
Combining customer experience and precision marketing to activate Pharma brands
We know the importance of understanding the customer experience in Pharma to inform strategic choices. But when it comes to activation, the power of a great customer experience in Healthcare isn’t quite so obvious.
4 min read
Pharma Leaders: best practice Brand Development
Launch excellence - how to get the most out of your Brand Development Capability through both inspirational, innovative brand development and agile launch deployment.
8 min read
Contagious ideas – how to tackle 2020's brand challenges head on
Last week we attended Most Contagious 2019, the signature event from our partner Contagious that showcases the big brand movements of the year and a heads up on what will shape the year ahead. Throughout the event, three themes stood out:
My three big lessons about brand purpose from Most Contagious 2019
The Most Contagious event looks at the most important campaigns and trends in marketing, technology and consumer culture from the past year. Here are the three big things relating to brand purpose that I took out of Most Contagious 2019...
How can your brand become more agile and future facing?
The truth is we hear this from many of our clients. At the start, our belief at OxfordSM is that the key to being agile and future facing is to deliver customer centric communications or C3 as we call it.
3 min read
How a portfolio brings added value to Pharma
The company behind a range of pharmacological therapies is often less well known. This creates a particular challenge when trying to understand and quantify the added value having a portfolio of brands, treating one specific disease, brings to a company.
4 min read
Drive a perfect launch with inspirational brand development and agile deployment
Smart organisations are continuously looking for ways to reduce or eliminate friction and create smooth hand overs - here are the challenges and opportunities we see today.
3 min read
Identifying challenges and opportunities for a leading cardiovascular brand, in a highly competitive market.
A global team needed to identify and align team members behind the key issues and growth opportunities of a brand whose leadership position was threatened, and to inspire team members to develop a strategy and plan.
3 min read
Creating a coherent brand strategy, via a rigorous process, to ensure deep understanding of the customer journey.
A global brand team approaching the launch of a new formulation and device of an existing brand needed to create a coherent and compelling brand strategy with limited resources
Throughout my 15 year carrer with P&G, I enjoyed solving growth challenges across a variety of industries, from household care to high end beauty. My key areas of expertise include developing b...
Brands can offer incredible opportunities to positively impact people’s lives and society at large. The key to this, I believe, lies in three simple concepts: the what – insightful choices on strat...
3 min read
Four key trends which will shape the future of pharma
Thinking about any brand launch requires you to consider what will change before or close to launch, we believe that keeping 4 key customer trends in mind will increase your chances of a successful launch in the rapidly changing world of pharma.
I'm passionate about helping categories and brands find ways to grow by using the best consumer, shopper & customer insights, turning them into future-thinking growth plans and finding game-cha...
4 min read
The changing importance of Share of Voice in Pharma
We believe that share of voice is no longer the only indicator of success that you should be using in the rapidly changing world of Pharma. Here are the two new indicators of success that we think are critical.
I believe that people can do amazing things if only they are supported and set free to do so. So nothing makes me happier than supporting teams to build brands and transform organisations, h...
I help businesses and brands grow by caring for people, the planet and profit. I love being commercial – I help run Oxfordsm and run our T.E.C. sector. I leverage what I’ve learned at P&...
4 min read
5 lessons we can learn from Thomas Cook
Thomas Cook innovated in how we travelled, where we travelled and how we paid for hotels. The cause of Thomas Cook’s collapse is well documented. But, the question is this… is it inevitable that long standing brands in evolving sectors are at risk?
My story continues to evolve - I started in advertising, and loved managing teams challenged to convey strategy creatively. But I couldn't help but think the clients had the better job - whi...
The landscape of this sector is being redefined every few weeks, due to the phenomenal rate of innovation, new disruptive brand entries and propositions, entering the lives of people every day.
3 min read
Developing a clear strategy, on a single page, for a fast growing diagnostics company.
A fast growing, innovative diagnostics company recognised the need for robust brand strategy on their lead asset. They needed to make choices about where to invest and to be able to communicate this simply across the expanding organisation.
4 min read
Pharma Leaders: best practice launch deployment
How to get the most out of your launch deployment through both inspirational, innovative brand development, as well as agile launch deployment.
I am passionate about the whole business of brand, from purpose and positioning through strategy to plans that deliver connected experience journeys. At Oxford, I help teams build aligned co...
During my 12 years at P&G, I was lucky enough to work on flagship brands such as Ariel, experience both Brand and Shopper Marketing, and also be part of the ‘Thank you mum' London 2012 campaign...
Basics in Place? Time to drive qualified traffic and ignite eCommerce sales!
In part 2/3 of our series on optimizing your digital ecosystem, we look at how to ensure your product is getting the attention it deserves by amplifying you brand in search, both organic and paid.
3 min read
Purpose, a route to regaining trust in Big Pharma
As an industry, since its roots, Pharmaceuticals has devoted itself to creating products and brands that transform patients’ lives. From vaccines that eliminate diseases, improved treatments for cancer and drugs that significantly reduce the risk of heart attacks and stroke, Pharma has much to be proud of. And yet, many people don’t trust Pharma.
2 min read
Defining portfolio value that stands out from the competition
A global franchise team faced the challenge of increased competition all with similar portfolios of brands. They wanted to define how they could stand for something that was differentiated, but more importantly, resonated with their customers.
How rapid analysis can drive strategic development
Working with smaller, leaner companies, without large knowledge banks, helps us to focus on what really matters for strategic development. Here's how we built a robust brand strategy in a matter of days, based on rapid yet robust analysis.
Growth is already hard to find, even without the internal challenges that make this even harder and slower.Things are too complex; the voice of the consumer, shopper and cus...
One of the company founders and until recently a Managing Consultant. I've helped businesses across 3 economic cycles on brands such as BA, Lloyds, and Cadbury, and worked with companies like Pfize...
Consumer goods organisations face a constantly shifting, challenging environment with the revolution in media and changing expectations from consumers. A new success model is needed.
My love for marketing began in 1998 when I joined Procter & Gamble as an ABM for Sunny Delight (what an experience!). During 11 years at PepsiCo I enjoyed driving growth on some of Britain’s fa...
And whilst I've built brands in consumer goods, pharma and the public sector, what I love is understanding people, and then helping consumers to love a brand, or shoppers to enjoy their experience,...
I'm at my happiest helping teams to find actionable insights and new solutions that drive growth, both growth of brands and growth of people. Prior to OxfordSM I was a Global Insights Direct...
I grew up in brand marketing at Unilever, then graduated to VP Marketing at Redmond Products and Clairol. I love doing puzzles and that’s what consulting is to me… finding the right puzzle p...
Why do I love being a Marketer? Because it continually fascinates me to understand the consumer experience by focusing on each stage of the consumer journey. Grounded in my Gillette/P...
I am passionate about the opportunity and potential for technology disrupt and change all areas of life for the better! My background in launching and evolving high profile digital entertainment br...
Once upon a time I was an academic scientist; 15 years on I delight in developing strategy and capability solutions across a range of industries, from Banking to Pharma. In between I worked with am...
7 min read
Using growth to bridge the age-old sales and marketing divide
What can be done NOW to get sales and marketing to stop bashing heads and start realising that their roles are, by definition, entirely complimentary?
5 Ideas to Jump-Start Your Marketing in 2019
As marketers, one of our biggest challenges is staying ahead of the curve. Most Contagious NYC provided a roundup of the best campaigns of 2018 and the big trends looking forward.
How we work
We’re known for being able to get to the heart of the problem, tell it how it is, and develop simple solutions that stick. This is probably down to two things in the way tha...
Using parallel world examples to encourage innovation in Pharma
Increasingly, the aim in many countries is to prevent the onset of disease, or, at the very least, catch it at its earliest stages. This has meant that we have seen a change in the types of challenges we are asked to help with in pharma.
I’ve always been a beauty junkie, even before my 13 years at L’Oreal. But what I’m really passionate about is people. Coaching, connecting, and helping individuals and teams live their purpose and ...
I’ve spent my career connecting the dots between consumers, shoppers and brands, identifying insights that led to growth across the business spectrum. I’m grateful for the opportunities I’ve had in...
I believe great strategic choices are made when you distill multiple perspectives into a succinct and shared understanding of your current and future environment and collaborate to identify the two...
I'm lucky enough to focus on two dynamic areas of the business, heading up our consumer goods practice and being a lead in our capability work.What inspires me about both is the constant amo...
Using e-commerce as a transactional sales channel is only HALF the story
In the first of three articles, we will share some essential (yet basic) advice on how to nurture and grow your eCommerce knowledge…and business
Why do so many Category visions fail to stick?
Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..
4 min read
Why ‘S’RM…Strategic Revenue Management is the new NRM
A common problem with NRM is that there is too much focus on spend optimisation and not enough focus on pricing leadership and profitable growth. Don’t get me wrong optimisation is OK if that delivers your targets. However, if you have more ambitious targets, then read on..
Pharma markets are changing at an unprecedented pace, with increased R&D spend and application of technological advances and an evolving patient mindset towards healthcare.
How a clear purpose can drive growth
Lorna Davis started our Fit for the Future Now forum in New York by talking about purpose, how OxfordSM helped define that purpose and the effect it’s had at Danone.
Shopper Marketing | Is shopper marketing dead?
Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?
Growing in a complex digital world
In New York recently, we brought together a select group of marketing and commercial leaders from a range of different industries and companies. We looked at the four things that are critical to succeed, sharing real life examples and practical experiences for each one.
8 min read
A simple recipe to evolve your organisation for growth
To keep growing, organisations need to refocus on how to really make life better for people, whilst avoiding creating more complexity or unsustainable impact. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.
4 min read
Navigating healthcare’s new world: principles for planning your transition
This year’s #EyeforPharma conference opened with ‘5 Bold Predictions for Pharma’. Here's what we think these thought provoking predictions mean for pharma company teams facing these challenges
6 min read
The emerging use of AI in Neurology to drive accurate diagnosis
It’s clear that AI is an ever-evolving technology that has wonderful applications. However, AI inherently relies on large, high quality, complete collections of data, and in Pharma those can be harder to find than perhaps you might expect.
5 critical questions businesses must ask, now.
At last week’s OxfordSM BNAU event in Amsterdam, we heard business experts and leaders of some of the world’s most successful organisations share their views and experience on what businesses need to do to grow in this fast-changing world.
3 min read
How Wendy’s engaged their audience in the right place, at the right time, with the right message
At Contagious’ legendary Most Contagious event in December, Wendy’s recent Cannes award winning Keeping Fortnite Fresh campaign was showcased for its brilliance in engaging with the audience, right where they are, with relevant content.
How to drive growth when everything is a moving target
We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..
The power of simplicity
Mark Luce shared his experience of the difference that commercial simplification can make at our Fit for the Future Now forum event in New York. Mark talked about his time as Head of Group Marketing Operations at SABMiller, and how working on simplification with OxfordSM broke down silos and helped drive growth.
Using design thinking to create a simpler experience
At our Fit for the Future Now forum in New York, we heard from Sven Stocker about how Design Thinking transformed Covestro’s presence at their most important trade show. Covestro is a global leader in high-tech polymers, employing over 15,000 people.