16 results for 'capability building'
8 min read
Contagious ideas – how to tackle 2020's brand challenges head on
Last week we attended Most Contagious 2019, the signature event from our partner Contagious that showcases the big brand movements of the year and a heads up on what will shape the year ahead. Throughout the event, three themes stood out:
5 min read
Combining customer experience and precision marketing to activate Pharma brands
We know the importance of understanding the customer experience in Pharma to inform strategic choices. But when it comes to activation, the power of a great customer experience in Healthcare isn’t quite so obvious.
The power of simplicity
Mark Luce shared his experience of the difference that commercial simplification can make at our Fit for the Future Now forum event in New York. Mark talked about his time as Head of Group Marketing Operations at SABMiller, and how working on simplification with OxfordSM broke down silos and helped drive growth.
Once upon a time I was an academic scientist; 15 years on I delight in developing strategy and capability solutions across a range of industries, from Banking to Pharma. In between I worked with am...
I'm lucky enough to focus on two dynamic areas of the business, heading up our consumer goods practice and being a lead in our capability work.What inspires me about both is the constant amo...
2 min read
Developing a customer-centric Pharma account management culture
With so many talking about being customer-centric in Pharma account management teams, why are so few delivering it?
Whether cracking a knotty growth challenge or building the capability of individuals and teams, delivering success through people is when I feel at my best.I grew up at P&G before j...
4 min read
Pharma Leaders: best practice Brand Development
Launch excellence - how to get the most out of your Brand Development Capability through both inspirational, innovative brand development and agile launch deployment.
4 min read
Pharma Leaders: best practice Launch Deployment
How to get the most out of your launch deployment through both inspirational, innovative brand development, as well as agile launch deployment.
5 min read
COVID-19 is driving digital transformation faster than any previous stimulus
If digital is thought of at just a tactical level, you might miss out on the strategic brand options that could have enabled you to respond faster, quicker, better to COVID-19. Here are those options.
8 min read
Closing the gap: the rise of prescription digital therapeutics
Can digital health and Prescription Digital Therapeutics finally close the gap between clinical trials and everyday clinical practice? Here's how we expect PDTs to become a far more common part of the solution and a genuine opportunity to close the gap.
13 min read
To prevent or to treat? The ongoing debate for healthcare.
At Oxford, we spend a lot of time thinking about why patients, physicians and payers behave as they do - and we know that one of the biggest drivers of decision-making today is whether to prevent or to treat. The rationale for preventing over treating continues to grow due to a variety of market forces… Is that good news or bad news for your customers and your brands?