25 results for 'pharma'
Pharma markets are changing at an unprecedented pace, with increased R&D spend and application of technological advances and an evolving patient mindset towards healthcare.
3 min read
Creating a coherent brand strategy, via a rigorous process, to ensure deep understanding of the customer journey.
A global brand team approaching the launch of a new formulation and device of an existing brand needed to create a coherent and compelling brand strategy with limited resources
3 min read
Identifying challenges and opportunities for a leading cardiovascular brand, in a highly competitive market.
A global team needed to identify and align team members behind the key issues and growth opportunities of a brand whose leadership position was threatened, and to inspire team members to develop a strategy and plan.
2 min read
Defining portfolio value that stands out from the competition
A global franchise team faced the challenge of increased competition all with similar portfolios of brands. They wanted to define how they could stand for something that was differentiated, but more importantly, resonated with their customers.
3 min read
Developing a clear strategy, on a single page, for a fast growing diagnostics company.
A fast growing, innovative diagnostics company recognised the need for robust brand strategy on their lead asset. They needed to make choices about where to invest and to be able to communicate this simply across the expanding organisation.
2 min read
Pharma: your customer won’t wait for you to listen to them
OxfordSM are pleased to be at eyeforpharma’s Marketing and Customer Innovation Europe summit – where we’ll be joining with customer-focused pharma leaders to harness the power of customer experience in healthcare.
3 min read
How a portfolio brings added value to Pharma
The company behind a range of pharmacological therapies is often less well known. This creates a particular challenge when trying to understand and quantify the added value having a portfolio of brands, treating one specific disease, brings to a company.
4 min read
Pharma Leaders: best practice Brand Development
Launch excellence - how to get the most out of your Brand Development Capability through both inspirational, innovative brand development and agile launch deployment.
4 min read
Pharma Leaders: best practice launch deployment
How to get the most out of your launch deployment through both inspirational, innovative brand development, as well as agile launch deployment.
Four key trends which will shape the future of pharma
Thinking about any brand launch requires you to consider what will change before or close to launch, we believe that keeping 4 key customer trends in mind will increase your chances of a successful launch in the rapidly changing world of pharma.
Purpose, a route to regaining trust in Big Pharma
As an industry, since its roots, Pharmaceuticals has devoted itself to creating products and brands that transform patients’ lives. From vaccines that eliminate diseases, improved treatments for cancer and drugs that significantly reduce the risk of heart attacks and stroke, Pharma has much to be proud of. And yet, many people don’t trust Pharma.
Combining customer experience and precision marketing to activate Pharma brands
We know the importance of understanding the customer experience in Pharma to inform strategic choices. But when it comes to activation, the power of a great customer experience in Healthcare isn’t quite so obvious.
Using parallel world examples to encourage innovation in Pharma
Increasingly, the aim in many countries is to prevent the onset of disease, or, at the very least, catch it at its earliest stages. This has meant that we have seen a change in the types of challenges we are asked to help with in pharma.
The changing importance of Share of Voice in Pharma
We believe that share of voice is no longer the only indicator of success that you should be using in the rapidly changing world of Pharma. Here are the two new indicators of success that we think are critical.
Navigating healthcare’s new world: principles for planning your transition
This year’s #EyeforPharma conference opened with ‘5 Bold Predictions for Pharma’. Here's what we think these thought provoking predictions mean for pharma company teams facing these challenges
4 min read
Drive a perfect launch with inspirational brand development and agile deployment
Smart organisations are continuously looking for ways to reduce or eliminate friction and create smooth hand overs - here are the challenges and opportunities we see today.
How rapid analysis can drive strategic development
Working with smaller, leaner companies, without large knowledge banks, helps us to focus on what really matters for strategic development. Here's how we built a robust brand strategy in a matter of days, based on rapid yet robust analysis.
6 min read
The emerging use of AI in Neurology to drive accurate diagnosis
It’s clear that AI is an ever-evolving technology that has wonderful applications. However, AI inherently relies on large, high quality, complete collections of data, and in Pharma those can be harder to find than perhaps you might expect.
Clinical Thought Leaders have feelings too
The Pharma industry works with Clinical Thought Leaders to understand remaining unmet needs, analyse data, and design and develop new drugs and new clinical trials. Their first-hand experience and wealth of knowledge is vital to drug development. However..
I believe great strategic choices are made when you distill multiple perspectives into a succinct and shared understanding of your current and future environment and collaborate to identify the two...
Digital Health Congress 2018 - learnings and implications
We recently attended an inspiring conference in London which focused on how digital enabled technology is starting to provide solutions that bridge the gap between demand and supply. What emerged for us was 7 key themes.
I'm at my happiest helping teams to find actionable insights and new solutions that drive growth, both growth of brands and growth of people. Prior to OxfordSM I was a Global Insights Direct...
Once upon a time I was an academic scientist; 15 years on I delight in developing strategy and capability solutions across a range of industries, from Banking to Pharma. In between I worked with am...
And whilst I've built brands in consumer goods, pharma and the public sector, what I love is understanding people, and then helping consumers to love a brand, or shoppers to enjoy their experience,...