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Consumer goods

We understand the challenges

Consumer goods organisations face a constantly shifting, challenging environment.

Stagnating growth and profitability, retail and media revolution, changing expectations from consumers, society and employees towards corporations and brands, and disruption from a new breed of competitor; all while trying to navigate it through the complex lens of established structures and skillsets.

A new success model is needed.

So this is what we do

We help and equip consumer goods organisations with the strategies and capabilities to focus on what really matters in today’s world and to execute it brilliantly for the consumer, shopper and customer – making their brands easy to buy, to buy into, and to enjoy.

At the heart of this is a clear focus on consumer centricity, simplicity and effectiveness, combined with the crucial skills and ways of working to succeed in today’s commercial world.

With these sorts of clients

On these kind of projects

Find new growth

  • Building long-term category and brand growth strategies that galvanise the business around a shared focus

Understand people

  • Putting the consumer and shopper experience at the heart of brand strategy and planning: not just an activation tool

Stand out & for something

  • Creating purposeful brands and embedding sustainability agendas

Simplify & work together

  • A complete re-imagining and future-proofing of a flagship global marketing capability programme
  • Simplifying planning processes to embed more agile, cross-functional working
  • Organising for digital integration and more flexible, responsive ways of working

Execute profitably, at pace

  • Making data-led marketing effectiveness principles and behaviours part of the day-to-day
  • Embedding strategic revenue management to improve profitability through pricing

Led by these type of people

Tom Dalton

Packaged goods lead

Meet Tom

Carol Garbutt

Purpose practice lead

Meet Carol

Jonathan Simpson


Meet Jonathan

Annaliese Reekie

Net revenue lead

Meet Annaliese

Natalie Little


Meet Natalie

Jon Plant

Digital practice lead

Meet Jon

Get in touch with Oxford

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