Consumer goods
We understand the challenges
Consumer goods organisations face a constantly shifting, challenging environment.
Stagnating growth and profitability, retail and media revolution, changing expectations from consumers, society and employees towards corporations and brands, and disruption from a new breed of competitor; all while trying to navigate it through the complex lens of established structures and skillsets.
A new success model is needed.
So this is what we do
We help and equip consumer goods organisations with the strategies and capabilities to focus on what really matters in today’s world and to execute it brilliantly for the consumer, shopper and customer – making their brands easy to buy, to buy into, and to enjoy.
At the heart of this is a clear focus on consumer centricity, simplicity and effectiveness, combined with the crucial skills and ways of working to succeed in today’s commercial world.
With these sorts of clients
On these kind of projects
Find new growth
- Building long-term category and brand growth strategies that galvanise the business around a shared focus
Understand people
- Putting the consumer and shopper experience at the heart of brand strategy and planning: not just an activation tool
Stand out & for something
- Creating purposeful brands and embedding sustainability agendas
Simplify & work together
- A complete re-imagining and future-proofing of a flagship global marketing capability programme
- Simplifying planning processes to embed more agile, cross-functional working
- Organising for digital integration and more flexible, responsive ways of working
Execute profitably, at pace
- Making data-led marketing effectiveness principles and behaviours part of the day-to-day
- Embedding strategic revenue management to improve profitability through pricing
Led by these type of people
Consumer goods - our latest thinking
3 minute read —
What is your pricing and revenue management plan in 2021 and beyond?
How we shop and what we consume/where has changed with the impact of Covid 19. And as we continue to face lock down restrictions some of these changes are likely to stick.
5 minute read —
Why saying "everything has changed in marketing" misses the point
We hear it every day; we’re operating in a digital world now and everything has changed, and if it hadn’t before the last few months then it certainly has now...
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