We understand the challenges
Pharma markets are changing at an unprecedented pace:
- Increasing R&D spend and application of technological advances
- Growing ecosystem of interconnected stakeholders
Increased complexity of value propositions
- Payer empowered world of value affordability and restrictions
- Evolving patient mindset towards healthcare
And so marketers need new skills.
So this is what we do
We help healthcare organisations make strategic choices in three areas: (with 'understanding people' at the heart of our thinking)
On these kind of projects
We have deep experience in pharma capability across a range of scenarios:
- We have developed end to end programmes to revolutionise marketing capability and created deep dives in centres of excellence such as Analysis to Insight, Market Access and Perfect Launch
- We have delivered extensive digital programmes to immerse whole organisations in next practice ways of working
- We facilitate compelling live action workshops to optimise brand planning and ensure better strategic thinking at local, regional and global levels
Pharma - our latest thinking
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Pharma Leaders: best practice Brand Development
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Pharma Leaders: best practice launch deployment
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