Pharma 2

Pharma

We understand the challenges

Pharma markets are changing at an unprecedented pace:

  • Increasing R&D spend and application of technological advances
  • Growing ecosystem of interconnected stakeholders
    Increased complexity of value propositions
  • Payer empowered world of value affordability and restrictions
  • Evolving patient mindset towards healthcare

And so marketers need new skills.

So this is what we do

We help healthcare organisations make strategic choices in three areas: (with 'understanding people' at the heart of our thinking)

Growth plans

Making choices to decide how best to grow, where, with whom and when.

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Winning propositions

Defining why customers will choose you and what you will offer.

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Powerful experiences

Identifying moments that matter, and where, when & how to engage customers

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On these kind of projects

We have deep experience in pharma capability across a range of scenarios:

  • We have developed end to end programmes to revolutionise marketing capability and created deep dives in centres of excellence such as Analysis to Insight, Market Access and Perfect Launch
  • We have delivered extensive digital programmes to immerse whole organisations in next practice ways of working
  • We facilitate compelling live action workshops to optimise brand planning and ensure better strategic thinking at local, regional and global levels
Case studies

Led by these type of people

Sarah Langan

Pharma sector lead

Meet Sarah

Mary Deboos

 

Meet Mary

Moira Scott

 

Meet Moira

Paul Lindsay

 

Meet Paul

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