Pharma

We understand the challenges

Pharma markets are changing at an unprecedented pace:

Increasing R&D spend and application of technological advances
Growing ecosystem of interconnected stakeholders
Increased complexity of value propositions
Payer empowered world of value affordability and restrictions
Evolving patient mindset towards healthcare

We help healthcare organisations make strategic choices in three areas: (with 'understanding people' at the heart of our thinking)

Making choices to decide how best to grow, where, with whom and when.

Defining why customers will choose you and what you will offer.

Identifying moments that matter, and where, when & how to engage customers

We have deep experience in pharma capability across a range of scenarios:

We have developed end to end programmes to revolutionise marketing capability and created deep dives in centres of excellence such as Analysis to Insight, Market Access and Perfect Launch
We have delivered extensive digital programmes to immerse whole organisations in next practice ways of working
We facilitate compelling live action workshops to optimise brand planning and ensure better strategic thinking at local, regional and global levels