Retail hero


We understand the challenges

It’s no secret that the retail environment has evolved rapidly over the last ten years and will continue to do so over the next ten.

With sales, margin and footfall down across multiple sectors, for many retailers it’s a battle for survival.

But on the flip-side, those that are organising around an experience their customers value, and single-mindedly making it happen in stores and on-line continue to pull ahead.

So, how to do this? How to step off the downward spiral onto a long-term sustainable platform of growth through customer acquisition and retention?

So this is what we do

We partner with retailers to get under the skin of what experience their customers really desire, identify the critical future trends and build effective strategies and exciting execution plans.

With these sorts of clients

On these kind of projects

Delivering an experience

  • Mapping the experience journey to define the moments that matter
  • Developing long-range commercial strategy and business model development
  • Creating seasonal product innovation and programme design
  • Developing own label strategy and in-store merchandising look and feel

Understanding shoppers

  • Using customer closeness to deliver differentiation through customer service
  • Understanding future eating habits trends and implementing occasion-based retail activation

Building powerful brands

  • Integrating brand communications and improving agency effectiveness
  • Building retailer headline proposition and on-line execution

Digital commerce

  • Defining and executing the role of stores in a digital mission

Nurturing suppliers

  • Facilitating top-tier supplier relationship building and joint strategy creation

Led by these type of people

Richard Saunders

Commercial practice lead

Meet Richard

Annaliese Reekie

Net revenue lead

Meet Annaliese

Natalie Little


Meet Natalie

Fiona Tough


Meet Fiona

Zoe Allwood


Meet Zoe

Vicki Belcher


Meet Vicki

Get in touch with Oxford

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