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White</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/B-Corp-Logo-Tagline-Lockup-Standards-White-RGB%201.svg</image:loc><image:caption>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:caption><image:title>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 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1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant White</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO 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Marketing_Phases_V2</video:description><video:content_loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OX_Pharma%20Marketing_Phases_V2.mp4</video:content_loc><video:duration>11</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/GettyImages-2226869841.webp</image:loc><image:caption>GettyImages-2226869841</image:caption><image:title>GettyImages-2226869841</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/launch-background.png</image:loc><image:caption>launch-background</image:caption><image:title>launch-background</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Tailoring%20the%20Launch%20Framework-1.png</image:loc><image:caption>Tailoring the Launch 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OKeefe_2023</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/When%20does%20launch%20really%20start-2.png</image:loc><image:caption>When does launch really start-2</image:caption><image:title>When does launch really start-2</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/GettyImages-166044381%20(1).jpg</image:loc><image:caption>GettyImages-166044381 (1)</image:caption><image:title>GettyImages-166044381 (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant White</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Scenario%20Planning%20(2).png</image:loc><image:caption>Scenario Planning (2)</image:caption><image:title>Scenario Planning (2)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/GettyImages-2203970269%20(1).jpg</image:loc><image:caption>GettyImages-2203970269 (1)</image:caption><image:title>GettyImages-2203970269 (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/B-Corp-Logo-Tagline-Lockup-Standards-White-RGB%201.svg</image:loc><image:caption>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:caption><image:title>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Beyond%20the%20Framework-1.png</image:loc><image:caption>Beyond the Framework-1</image:caption><image:title>Beyond the Framework-1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/GettyImages-2230012338.jpg</image:loc><image:caption>GettyImages-2230012338</image:caption><image:title>GettyImages-2230012338</image:title></image:image><lastmod>2026-07-14</lastmod></url><url><loc>https://oxfordsm.com/team/adrian-eddy-oxford</loc><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/adrian-eddy-headshot.webp</image:loc><image:caption>adrian-eddy-headshot</image:caption><image:title>adrian-eddy-headshot</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant White</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/B-Corp-Logo-Tagline-Lockup-Standards-White-RGB%201.svg</image:loc><image:caption>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:caption><image:title>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:title></image:image><lastmod>2024-05-21</lastmod></url><url><loc>https://oxfordsm.com/team/peter-kirkby-oxford</loc><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/B-Corp-Logo-Tagline-Lockup-Standards-White-RGB%201.svg</image:loc><image:caption>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:caption><image:title>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant 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Marketing_Phases_V2</video:description><video:content_loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OX_Pharma%20Marketing_Phases_V2.mp4</video:content_loc><video:duration>11</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/When%20does%20launch%20really%20start.png</image:loc><image:caption>When does launch really start</image:caption><image:title>When does launch really start</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Scenario%20Planning.png</image:loc><image:caption>Scenario 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1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/woman-smiling-at-laptop-screen.jpg</image:loc><image:caption>woman-smiling-at-laptop-screen</image:caption><image:title>woman-smiling-at-laptop-screen</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Imported_Blog_Media/virtual_classrooms_c7d2d40eb0984e01f55a9a541cf74f92.jpeg</image:loc><image:caption>virtual_classrooms_c7d2d40eb0984e01f55a9a541cf74f92</image:caption><image:title>virtual_classrooms_c7d2d40eb0984e01f55a9a541cf74f92</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/man-looking-a-virtual-meeting.jpg</image:loc><image:caption>man-looking-a-virtual-meeting</image:caption><image:title>man-looking-a-virtual-meeting</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM 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white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/woman-wearing-headset-smiling-at-laptop.jpg</image:loc><image:caption>woman-wearing-headset-smiling-at-laptop</image:caption><image:title>woman-wearing-headset-smiling-at-laptop</image:title></image:image><lastmod>2024-01-22</lastmod></url><url><loc>https://oxfordsm.com/team/mike-orriss-oxford</loc><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant 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white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Mastercard.jpg</image:loc><image:caption>Mastercard</image:caption><image:title>Mastercard</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant 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LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/B-Corp-Logo-Tagline-Lockup-Standards-White-RGB%201.svg</image:loc><image:caption>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:caption><image:title>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant White</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/woman-showing-a-doctor-medicine-virtually.jpg</image:loc><image:caption>woman-showing-a-doctor-medicine-virtually</image:caption><image:title>woman-showing-a-doctor-medicine-virtually</image:title></image:image><lastmod>2024-01-19</lastmod></url><url><loc>https://oxfordsm.com/oxfordsm-insights/transforming-ultra-processed-food-brands-to-good-growth</loc><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant White</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/James%20Meyer_2022.jpg</image:loc><image:caption>James Meyer_2022</image:caption><image:title>James Meyer_2022</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/FlexibilityisFabulous.webp</image:loc><image:caption>FlexibilityisFabulous</image:caption><image:title>FlexibilityisFabulous</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Employee%20experience%20=%20customer%20experience.webp</image:loc><image:caption>A man working at a laptop smiling at the camera</image:caption><image:title>Employee experience = 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1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/WebsiteVisuals%20v2.0_Today.webp</image:loc><image:caption>WebsiteVisuals v2.0_Today</image:caption><image:title>WebsiteVisuals v2.0_Today</image:title></image:image><lastmod>2025-02-04</lastmod></url><url><loc>https://oxfordsm.com/oxfordsm-insights/events-articles/2020/why-do-pharma-launches-fail</loc><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/PharmaChasm.webp</image:loc><image:caption>PharmaChasm</image:caption><image:title>PharmaChasm</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/woman-and-man-looking-at-postnotes.jpg</image:loc><image:caption>woman-and-man-looking-at-postnotes</image:caption><image:title>woman-and-man-looking-at-postnotes</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OXFORD%20LOGO%20(1).png</image:loc><image:caption>OXFORD LOGO (1)</image:caption><image:title>OXFORD LOGO (1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/B-Corp-Logo-Tagline-Lockup-Standards-White-RGB%201.svg</image:loc><image:caption>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:caption><image:title>B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/ProductLaunchStrategy%20copy.webp</image:loc><image:caption>ProductLaunchStrategy copy</image:caption><image:title>ProductLaunchStrategy copy</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/OxfordSM%20Logo%20Variant%20White.svg</image:loc><image:caption>OxfordSM Logo Variant White</image:caption><image:title>OxfordSM Logo Variant 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white</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/PastandPresentProductLaunchTrends.webp</image:loc><image:caption>PastandPresentProductLaunchTrends</image:caption><image:title>PastandPresentProductLaunchTrends</image:title></image:image><lastmod>2024-05-21</lastmod></url><url><loc>https://oxfordsm.com/oxfordsm-insights/employee-experience-customer-experience</loc><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Customerinsightswhyeverythingyouknowaboutyourcustomersmaybewrong.png</image:loc><image:caption>Customerinsightswhyeverythingyouknowaboutyourcustomersmaybewrong</image:caption><image:title>Customerinsightswhyeverythingyouknowaboutyourcustomersmaybewrong</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/Employee%20experience%20=%20customer%20experience.webp</image:loc><image:caption>A man working at a laptop 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(1)</image:title></image:image><image:image><image:loc>https://23860429.fs1.hubspotusercontent-na1.net/hubfs/23860429/oxford%20logo%20white.svg</image:loc><image:caption>oxford logo white</image:caption><image:title>oxford logo 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