I love to dig in, and uncover exciting new ideas that can drive growth for a brand or business. Often times this means starting with a deep understanding of consumer needs along their journey, then synthesizing this with both the broader 360 degree view, as well as the detailed data. It’s fun to “connect the dots” and uncover those big ideas that get teams excited.
I am most passionate about building purposeful brands and businesses. I am happiest and thriving when I am helping teams identify strategies, ideas, and activation that will result in doing good for people and the planet.
I love new ideas and challenges on the homefront too – visiting new places, meeting new people, and new experiences with my husband, two teenage girls, and our little Shih Tzu.
"I’m always up for a challenge"