Adapt and Thrive in Pharma's Omnichannel Revolution
Uncover innovative strategies to future-proof your pharmaceutical brand and deliver seamless patient experiences
Traditional planning methods fall short, resulting in disjointed strategies that fumble in the face of technological disruption, fragmented customer experiences, and stiff competition. How can pharmaceutical organizations overcome these challenges and excel in today's complex, digital-first world?
Imagine a world where your pharmaceutical organization confidently navigates the ever-changing landscape of omnichannel planning, consistently rising above the competition to deliver unparalleled value to your patients. Our OxfordSM report will unlock the keys to this future, showcasing proven tactics for leveraging cutting-edge techniques, data-driven insights, and industry best practices to transform your organization.
In some parts of the value chain, a lot has been done. If you take R&D, we’re talking about AI Discovery…or manufacturing supply chain industry 1.0, a lot has been done there, for example at Takeda, the connected IoT – all the connected equipment, using AR, VR to train people in quality labs or manufacturing – a lot has been done.
But not enough has been done in customer engagement. Some of this is because of the regulatory compliance constraints of the industry, but also there’s an element of risk aversion – we say ‘we can’t do that, because we are in pharma’.
- Hicham Naim, VP, Head of Strategy & Transformation, Takeda Pharmaceuticals
Integrated planning
True omnichannel requires aligned strategy, shared customer experience and accountability.
Collaborative tactics
Foster cross-functional collaboration to unify your strategies and drive superior results.
Future-focused insights
Stay ahead of the curve by embracing the most effective, patient-centric approaches to planning.
Achieve growth and success in an omnichannel, digital-first world. Don't let your pharmaceutical organization fall behind the curve. Download our OxfordSM report today to gain the strategic insights and adaptable framework you need to revolutionize your approach to planning and seize the future now.