Uniquely experienced. Deeply committed.

We've all led marketing and sales teams at the biggest companies. This means we act as partners, not consultants, and we don't stop until we get the right answers for your business. We passionately believe in our approach, which comes from years of experience at the highest levels. Our ideas and insight have a real impact.

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What our clients say about us

They value us as partners

We've made more progress in the last 2 days than we did in the last 18 months

Great people, real service, easy to work with; feel like an extension of your team but they're happy to challenge.

The quality of the work, quick turnaround, challenging on thinking and great communication mean it's very easy to work with you guys.

The launch exceeded our high expectations, and we beat our sales, market share and customer satisfaction targets!

It's the people that make us different

We each have at least ten years' experience at the highest levels. Our ideas don't just look good on paper; they get things done.

Andrew Watson

Andrew Watson

Joint MD

I have worked in marketing and sales for over 20 years, first with Unilever managing brands including Persil, OMO and Dove before joining OxfordSM 10 years ago. I have consulted a wide range of companies including GSK, Unilever, Novartis, Vodafone and Marks & Spencer on subjects ranging from organisational capability development to innovation, brand strategy and launch excellence.

Laurie Morgan

Laurie Morgan

I've spent 20 years loving Marketing the fun that don't stop (Pringles) Happy-er Meals (McDonalds) Italian Cappuccinos (Costa) Stuffed Crusts ( Pizza Hut) and Steak and Ale (Pub start-up). In my 8 OxfordSM years, I've supported clients to get Power to You (Vodafone) win with beer (SAB Miller) spread joy (Krispy Kreme) and more.

Peter Kirkby

Peter Kirkby

Capability Practice Lead

I look after our capability practice. I've spent about 17 years in capability on both the client and consulting sides, and have made most of the mistakes in the book so others don't have to! Started with P&G, and joined OxfordSM 3 years ago from GSK where I was VP for Global Marketing Excellence

Recent Awards

We've entered five awards with clients in the last two to three years and are delighted to have been successful in each.

Best use of blended learning

Two awards for the blended learning design and impact of the global marketing academy with Vodafone, covering new joiners through to leaders.  Learning Technologies Awards and Brandon Hall Group Excellence Awards

Best use of virtual classrooms

Recognition for our approach to launching and embedding the new Bayer marketing way entirely through virtual classrooms

Learning game

Singled-out for helping people understand a complex subject through an innovative but low budget on-line game, which was woven into a face-to-face workshop

Brand of the Year

The World Branding Awards - best blended learning

Our Partners

We enjoy a number of important partnerships and these help us deliver the very best solutions for our clients.


Experts in making brands braver, and the global authority on the intersection of marketing communications, consumer culture and emerging technology.


The UK’s leading Performance Management Agency.  Working for Lloyds in Campaign Effectiveness and Media strategy. Advisers on MartTek. Authors of ISBA Media 2020.

Media Sense
Learning Age Solutions

An award-winning tech company that designs creative and innovative blended-learning solutions.

Stack I/O

Stack I/O is an advertising and marketing technology consultancy focused on helping brands realise the value of data-driven, technology enabled marketing ecosystem.

Quantum Steps

Experts in understanding people leading the way in behavioural insight and how it applies to commercial settings.

Quantum Steps Logo

One of the world's leading neuro-research companies, using a unique technology to measure how the brain responds to different types of communication.

Neuro Insights

Our History

Hugh Davidson co-founded OxfordSM in 1987. He led the consulting team for 10 years as well as writing best-selling business books, including Offensive Marketing and The Committed Enterprise.

Hugh Davidson

His approach has always been low on theory and high on actionable insight. In other words: making things happen. His thinking underpins much of what we do.

After selling the business to the current management team, Hugh, with his wife Sandra, invested the proceeds in a charitable trust – this applies these same principles to joint ventures with Oxfam and Save the Children.

These innovative projects focus on building the capabilities of very poor women and girls in Asia. Several of these projects have won major global prizes, including the UN Equator Award and the Save the Children Phoenix Award.