MOTFCover

 

Marketing is evolving fast. AI, shifting consumer expectations, and new brand-building models are reshaping the landscape.

The Marketer of the Future report, created in collaboration between Oxford and the WFA, cuts through the noise. Based on insights from nearly 600 senior marketers and CMOs, it identifies the capabilities needed to stay ahead.

Find out what’s driving success and where marketers are falling behind.

Get your copy now!

With insights from these companies and more

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Hear from the experts 

The ones leading the charge

Alongside our 600 survey participants in 25 markets, we conducted in-depth interviews with senior leaders in marketing across some of the most successful brands in the world. 

These interviews have enabled us to understand what's really fuelling the best performance in marketing. 

"Fit for the future foundations are a simple, joined-up red-thread allowing teams to focus more on what they need to do together to drive growth and less on how they’ll do it together. So often it’s what’s missing or has been forgotten"
Peter Kirkby_202020
Peter Kirkby

Oxford

Get in touch

UK: +44 1483 719 070

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