A global CMO client recently reflected that:
Lots has worked surprisingly well virtually, but sustaining engagement and impact feels harder, more complicated, less fluid than when face-to-face was the norm.
And there’s no question of things just going back to where they were.
Even when we can get back together properly, virtual working and learning will be a far bigger and permanent part of the mix. There’ll be a real interdependence between the physical and the virtual, and in a good way rather than bad.
The temporary ‘plasters’ that we’ve made work need a more permanent and systemic fix.
We think we’ve got something that can help - a flexible platform that helps collaboration and learning, for small programs or large, which we call OxfordLIVE.
OxfordLIVE combines our expertise in cracking marketing and sales challenges with a learning system powered by industry leader CrossKnowledge, the most awarded system at the 2020 global Brandon Hall Awards.
And the reason we we’re finding it works for the impact people are looking for is because it delivers ‘blended working’ - putting help and learning straight into the daily workflow.
For those sitting centrally who have to coordinate the delivery of programs, this can help automate the engagement. It’ll also work with any existing platform you have.
We started the OxfordLIVE journey with our partners CrossKnowledge well before COVID hit since we saw the difference it could make. What we hadn’t expected through COVID was that collaborating and delivering virtually could sometimes have more impact than face-to-face.
So in a world where the physical and the virtual will be far more interdependent, platforms like OxfordLIVE are perhaps less about ‘new normal’ and more about ‘new better’.
To find out more about how OxfordLive can help with your strategy, planning and capability challenges, please get in touch. We'd love to talk.