Industry knowledge
Financial Services
Retail
Areas of expertise
Annual Growth Planning
Brand Growth Strategy
Business Transformation
Capability and Excellence Planning
Category Growth Vision & Strategy
In an ever-evolving marketing landscape, I have a passion for uniting brand building, strategic thinking, and problem-solving. This passion drives me to transform business challenges into opportunities that fuel brand growth.
Brand building is both an art and science. It’s about crafting stories that emotionally connect with consumers while driving measurable business impact. I believe in the power of storytelling – not just to inform, but to inspire action. My passion for strategic thinking stems from a curiosity about the why behind consumer behavior and how to anticipate shifts before they happen. With a diverse toolkit of skills and experiences, I help businesses solve complex problems and uncover opportunities for growth.
Outside of work, I enjoy time with my family—whether we’re on skis, at the beach, discovering local restaurants, or exploring new destinations together.