Change Management and Capability

We created and embedded a simple human approach to marketing for Mondelez, designed to put the brand and consumer back at the heart of decision-making. Together we focused on identifying the most important tools to build brands by providing a common framework and language for across markets, countries and teams. This approach is well embedded and we are now stretching this thinking into the future for long term success. 

We've helped Haleon roll out their marketing capability programme and land a new global/local Marketing Operating Model, following their merger with Pfizer Consumer Healthcare. In both of these, we’ve helped focus on tangible, practical tools and guidance to help marketers day to day. We’ve also supported Global Brand Teams with strategy development, working with them to build market understanding, and define a clear role for their brands and business in crowded markets.

We’ve partnered on both the marketing and sales side of this unique ‘East meets West’ business to help them drive their long-term value transformation agenda. This has involved building capability roadmaps, designing the ‘way’ and tools for brand building and commercial excellence, creating and facilitating global / local 3 year growth planning, immersion workshops and skills frameworks.

We’ve partnered for several years to join up global and local, marketing and sales, strategy and activation across the whole organisation, working with teams to put the change and capability into action, most recently on omnichannel customer engagement.

We’ve worked closely with the Astellas team to define the pharmaceutical marketer of the future, developing and embedding compelling content to help teams build the skills they need to get there. All of this has been delivered through a new learning platform that step-changed the learner experience.