Change Management and Capability

Capability that drives real change.

This is way beyond learning. It’s about changing how the work gets done. What people do, not just what they know. And creating a system and culture for teams to have the right growth impact together.

change management and capability structure yesterday
Things were more linear and less fluid. Problems could be solved one-by-one.
change management and capability complexity today
Things are more complex and non-linear. Success is dependent on interconnected people, organisations and systems.

Let's have a conversation

Get in touch with Oxford to discuss how we can support your business with our change management expertise.

Change Management and Capability Experience

C&C Page_Mondelez Larger-2

We created and embedded a simple human approach to marketing for Mondelez, designed to put the brand and consumer back at the heart of decision-making. Together we focused on identifying the most important tools to build brands by providing a common framework and language for across markets, countries and teams. This approach is well embedded and we are now stretching this thinking into the future for long term success. 

C&C Page_Haleon Larger

We've helped Haleon roll out their marketing capability programme and land a new global/local Marketing Operating Model, following their merger with Pfizer Consumer Healthcare. In both of these, we’ve helped focus on tangible, practical tools and guidance to help marketers day to day. We’ve also supported Global Brand Teams with strategy development, working with them to build market understanding, and define a clear role for their brands and business in crowded markets.

Beam Suntory Logo

We’ve partnered on both the marketing and sales side of this unique ‘East meets West’ business to help them drive their long-term value transformation agenda. This has involved building capability roadmaps, designing the ‘way’ and tools for brand building and commercial excellence, creating and facilitating global / local 3 year growth planning, immersion workshops and skills frameworks.

Sanofi Logo

We’ve partnered for several years to join up global and local, marketing and sales, strategy and activation across the whole organisation, working with teams to put the change and capability into action, most recently on omnichannel customer engagement.

Edrington Logo
We’ve created a brand-building framework that stretches into luxury for this premium spirits maker. From helping global and local teams work better together in brand growth planning to delivering a roadmap for creative bravery. All supported by a measurement framework that shows the difference we’re making.
Astellas Logo

We’ve worked closely with the Astellas team to define the pharmaceutical marketer of the future, developing and embedding compelling content to help teams build the skills they need to get there. All of this has been delivered through a new learning platform that step-changed the learner experience.

We’re also the World Federation of Advertisers' strategic capability partner. As well as thought leadership, we’ve created the tools and guidance to help their members to lead for climate action as part of the WFA’s Planet Pledge initiative.


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My ‘go to’ partners for capability because they know their stuff, they’re smart but pragmatic, feel like part of the team but happy to challenge, and keep things simple and joined-up

Jo Royce, ex Global Marketing Excellence, Unilever

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The Oxford team bring expertise and thought leadership across marketing, planning and capability building and have built trusted relationships across the organisation that help us to deliver impactful and effective solutions.

They are not afraid to push or challenge the business, when and where needed, so that we can get to even better results. They are genuinely great people to work with, extremely humble and always prepared to go the extra mile to help us look brilliant.  

Joanna Earl, Head Global Marketing Excellence, Sanofi 

See more about our work in

Consumer Goods and Retail
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Health and Wellness
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How to drive change as you build and implement capability

Think about the stages of the change journey as you build and implement capability, and what’s needed when for things to stick. 

How we help with Change Management and Capability

Our projects can be as big or small as needed, from broad organisational change like helping become more brand, customer or long-term orientated, to a single subject. And our work includes:

Making sense of things

- Diagnosing and defining the change needed and the roadmap needed.

- Simple frameworks and ‘ways’, with joined-up tools and outputs.

- The right business measures and metrics to drive change management.

- Skills and competency definition to prompt the right development conversations.

Delivery impact

- Ways of working between teams, functions, global and local.

- The events, workshops, resources needed to help land change and drive capability.

- Content creation, from single topics to full academies.

- Learner experience design with rich and engaging pathways.

- Codifying best and next practice growth models.

- Content and learning hubs.

- Measurement and tracking

The skill is making sure you’re focused on the few things that are going to make the biggest difference. It’s easy to give people too much, too fast, and forget they’ve got the day job you’re trying to help improve.

Most fundamentally, leaders have got to walk the talk and be seen to do so. We help you hardwire the change and capability programme to the company strategy to lay the foundation for this.

It was great to have another perspective from highly experienced and knowledgeable experts who challenged the team to be more strategic, and focus on what really matters
Pharma Company

Rare Diseases

The Oxford team brings strong strategic perspective given both their depth of understanding of our business as well as the broader dynamics and nuance. It is this balance that we appreciate as they facilitate global and local discussions to drive towards a common understanding and valuable output.
Senior Marketing Leader


My experience with the entire Oxford team has been tremendous. Great partners that "get it" in terms of how to engage in an organization and add meaningful value.
TA Lead

US CSL Behring


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