It's the people that make us different

Our Team

Everyone here works on strategy and capability. This means that we have to practice what we preach and don’t shy from challenging  the status quo. We have no juniors. We’re a team of peers with different backgrounds who have stood in shoes much like yours.

Adam Price

Adam Price

Once upon a time I was an academic scientist; 15 years on I delight in developing strategy and capability solutions across a range of industries, from Banking to Pharma. In between I worked with amazing teams, building great brands in sales and marketing roles at Unilever, Boots Healthcare International and Molson Coors; most latterly as Category Development Director.

Ana Divinagracia

Ana Divinagracia

I joined OxfordSM 4 years ago after 15 years in marketing and capability development in the beauty space. Immediately prior to joining OxfordSM I led digital and marketing capability for L’Oreal USA. I love being a consultant and helping clients crack tough challenges. Seeing teams achieve breakthroughs never gets old!

Andrew Telford

Andrew Telford

Surprising contrasts, I love them. Mozart to Motörhead, Donatello to Dan Flavin, I see no contradiction! 15 years of FMCG marketing in Unilever and other big firms, followed by 10 years at OxfordSM, has helped me to spot the heart of a challenge and bring together contrasting skills and ideas to find great results, across a range of clients and sectors.

Andrew Watson

Andrew Watson

Managing Director

I have worked in marketing and sales for over 20 years, first with Unilever managing brands including Persil, OMO and Dove before joining OxfordSM 10 years ago. I have consulted a wide range of companies including GSK, Unilever, Novartis, Vodafone and Marks & Spencer on subjects ranging from organisational capability development to innovation, brand strategy and launch excellence.

Annabel Cameron

Annabel Cameron

I am passionate about building brands that make a different to people’s lives. For instance, I led on launching Freeview (free-to air digital TV), CBeebies and also the BBC’s breaking news mobile app. I thrive on the end to end process from unlocking insights, crafting new and innovative propositions and then mobilising teams to get these into market.

Annaliese Reekie

Annaliese Reekie

What does Lego and commercial success have in common?

Both depend on building the right linkages at the right time and this is what I love to do. I spent 10+ years at P&G leading multi-functional commercial teams to deliver growth. This prepared me for my last role in General Management and now helps me at OxfordSM to work with companies to help them realise the full potential of a unified Commercial approach.

Bonnie Slyn

Bonnie Slyn

I’ve spent my professional life digging into the what’s and why’s of consumer and shopper behaviour - at P&G on businesses like Crest and Vicks Respiratory, and then consulting with clients across the FMCG spectrum. It’s my passion to translate insights into actions, and with OxfordSM, helping others get better at doing this too.

Caroline Bottomley

Caroline Bottomley

Like most girls, I'm a bit of a beauty product addict and have loved spending more than 13 years helping consumers look and feel good about their appearance in Senior Marketing roles at L'Oreal (Garnier, Maybelline) and Reckitt Benckiser (Scholl, E45, Dermocosmetics).

Having worked in both Global Strategy and Innovation roles, I have “end-to-end” Marketing Experience.

Carol Garbutt

Carol Garbutt

Strategy Practice Lead

I spent 17 years at Unilever and PepsiCo. Most exciting line role? Marketing Director Asia – the speed of business was breath-taking. Funniest moments? Managing celebs in those Walkers ads! Any tears? When we finally got agreement to invest in India (looks obvious now – it wasn't then!). Why you love consulting? Tackling knotty challenges & finding beautifully simple solutions that transform businesses

Catherine Kietz

Catherine Kietz

During 20 years with PepsiCo in the UK I was privileged to work across Sales, Consumer and Shopper Marketing with fantastic brands such as Walkers Crisps, Tropicana and Quaker Oats.

Since transitioning to Consulting, 3 years ago, I enjoy supporting global organisations such as Heineken and Sanofi step change their capability on subjects such as sales capability and effectiveness and shopper and trade marketing excellence.

Claire Handford-Jones

Claire Handford-Jones

I have worked in commercial leadership roles for companies such as Britvic, GlaxoSmithKline, Innocent Drinks and Warburtons. My experience covers Category Management, Shopper Marketing and Strategic Planning and my passion is helping clients create strong commercial plans, that inspire both the organisation and customers alike.

Claire Price

Claire Price

During my 12 years at P&G, I was lucky enough to work on flagship brands such as Ariel, experience both Brand and Shopper Marketing, and also be part of the ‘Thank you mum' London 2012 campaign. Strategy, insight and enabling brilliant marketing remain my passions since joining OxfordSM

Colin Seymour

Colin Seymour

I spent 20 years in the Sales and Customer Marketing function at GSK where I worked on the Lucozade and Ribena drinks brands. Since joining OxfordSM in 2013, I have worked on a number of commercial strategy projects and developed a range of capability programmes in the consumer goods sector, focusing on category and shopper marketing, sales capability and net revenue management.

Donna Delayo

Donna Delayo

My passion is uncovering unique solutions to complex business challenges. I have over 15 years experience in marketing, innovation, and strategy with CPG companies including Kraft/Nabisco, Campbell Soup, Pfizer Consumer Healthcare, and J&J. Over my last 4 years with OxfordSM, I have worked across a broad range of categories and companies including Pepsi, Bayer, Campbell Soup Company, and GSK. I love helping people and businesses grow by building organizational capability, identifying consumer-inspired opportunities, and developing powerful strategic roadmaps for the future.

Edward Verity

Edward Verity

My passion is unleashing the creativity and passion within our client organisations using Design Thinking to solve the toughest challenges and innovate products and services.

I started out in Accenture before joining P&G in marketing where I worked around Europe and the Middle East.

Jo Ryman

Jo Ryman

Most of my 17 years in Marketing and Sales was spent at Unilever where I worked in local, regional and global roles. I am most proud of my work in the Unilever Marketing Academy where I was lucky enough to develop and deliver new best practice across the entire global marketing organisation.

After Unilever, I’ve spent over 10 years as a Marketing Consultant working across many sectors and built my expertise in organisational effectiveness and capability. Since joining OxfordSM in 2018, this remains my passion, particularly how behaviour and culture change can unlock profitable business growth.

Jon Plant

Jon Plant

My experience across Marketing and Sales has covered many years (more than 10), lots of different roles (from Regional Marketing to local Shopper Marketing) a variety of body parts (faces for Olay through to bottoms for Pampers) but I'm most proud of the difference I was able to make in helping create the Pampers/UNICEF partnership that, 8 years later, is still going strong

Jonathan Simpson

Jonathan Simpson

I am a shopper marketing evangelist, and love helping companies to grow through shoppers. I learnt a lot in 18 years in CPG commercial marketing and sales with Heineken, Nestle, and Mars, in Europe and the USA, but as a consultant I learn more every day, and love to share that knowledge.

Jonathan Turner

Jonathan Turner

Chairman

One of the company founders and until recently a Managing Consultant. I've helped businesses across 3 economic cycles on brands such as BA, Lloyds, and Cadbury, and worked with companies like Pfizer to create new business models to address the challenges of the digital age. Cut my teeth with GSK when they were setting the rules of brand building for the likes of Brylcreem and Aquafresh

Joyce Green

Joyce Green

I have over 15 year's client marketing experience in pharma and consumer healthcare. Before joining OxfordSM, I was Global Brand Leader for Roche Consumer Health. I have been consulting with OxfordSM for over 10 years. I am passionate about the changing role of technology to gather knowledge, drive learning and build capability.

Laurie Morgan

Laurie Morgan

I've spent 20 years loving Marketing the fun that don't stop (Pringles) Happy-er Meals (McDonalds) Italian Cappuccinos (Costa) Stuffed Crusts ( Pizza Hut) and Steak and Ale (Pub start-up). In my 8 OxfordSM years, I've supported clients to get Power to You (Vodafone) win with beer (SAB Miller) spread joy (Krispy Kreme) and more.

Lesia Harrod

Lesia Harrod

In my 20 years of Marketing and Sales line management experience I have been fortunate to work for some world class companies on fantastic brands and at times in some challenging international markets! A consultant at OxfordSM since 2004 I specialize in capability building and in helping our service clients deliver exceptional customer experiences

Linda Nash

Linda Nash

I grew up in brand marketing at Unilever, 14 years, on personal care brands and innovation… followed by VP Marketing positions at Redmond Products and Clairol. As an OxfordSM consultant I've worked on live action strategy and business planning, innovation and launch preparation and capabilities training for Unilever, Pepsi, Newell Rubbermaid, Heineken, GSK and Shire and several B2B businesses.

Lisa Davies

Lisa Davies

Now based in beautiful Vancouver, I work closely with our West Coast clients, from healthcare to tech to CPG and everything in between. My personal interest is in digging deep to really understand what makes people tick and using that to drive behavior change – it’s not magic, but it’s close.

Liz King

Liz King

I head up the Finance team and make sure everything runs smoothly. I am a Maths graduate and a Chartered Accountant – I love numbers! Previously I’ve worked as a finance manager at Capgemini, THQ and Retail Decisions.

Marina Foxlee

Marina Foxlee

I joined OxfordSM after 10 years in marketing. Clients value the wide perspective that I bring from having lead 100+ highly successful projects in packaged goods, consumer services, financial services, retail and pharma. My specialisms are strategy development, driving organisational change and helping clients becomes truly customer driven.

Martin Johnson

Martin Johnson

I've worked in consumer and business sectors for nearly thirty years so I've seen a lot of things. But when I get a new project brief I think, they've probably tried the usual methods and it hasn't worked – why don't we solve this using an approach they haven't seen before? Are you ready to innovate?

Mary Deboos

Mary Deboos

I have worked in Marketing for over 20 years, with 15 years at AstraZeneca in Global roles covering everything from market early pipeline products through to major brands such as Crestor, Seroquel and Symbicort. Since joining OxfordSM I have worked across a range of Healthcare Companies including Nutricia, Bayer, Novartis and AstraZeneca. I have consulted on brand and portfolio strategy, launch excellence and have a particular passion for uncovering actionable insights.

Melissa Frank

Melissa Frank

I’ve spent nearly 20 years of global, regional and local, brand and customer marketing experience convincing consumers to choose a cocktail made with one of my brands (BACARDÍ, Grey Goose, Kahlúa, Tanqueray, Moët & Chandon). As a consultant, I help teams define category and brand strategies, integrate commercial planning, and connect strategy to effective execution.

Missy Hem

Missy Hem

I spent 12 years with Gillette/Procter & Gamble working in Marketing on the flagship male and female shaving brands as well as capability building. At OxSM, the past 8 years have consisted of helping clients such as Bayer, Unilever, Mondelez and MetLife with projects in Consumer Insights, Innovation, Brand Development and Product Launch.

Natalie Little

Natalie Little

I have 12 years experience working in sales and category development at Unilever & HEINEKEN, working with some of the world’s leading ice cream and beer brands and some of the world’s most advanced retailers. A self-confessed shopaholic, I love helping companies build an understanding of shoppers and customers into their way of working… it’s a real game changer.

Pascale Muylaert

Pascale Muylaert

Working with marketers everywhere confirms nothing is impossible. After P&G Europe, Johnnie Walker took me around the world. I was marketing director Diageo Spain & Mc Vities UK, and CMO for Getty images and Electrocomponents/RS/Allied in B2B. I can handle 6 languages and still think the world is my oyster.

Patty Wolf

Patty Wolf

Spending 14 years at PepsiCo, I spent time in a range of different areas – customer marketing, strategy, brand marketing and innovation. The majority of my time was on the beverage business and I was fortunate enough to live in Asia for 4+ years which gave me great perspective on global brands and marketing. I have been with Oxford for 10 years now and my true passion is crafting simple, easy to understand solutions that drive growth. I am huge fan of digging deep to find that key nugget or ‘needle in a haystack’ which will really make a difference.

Paul Lindsay

Paul Lindsay

I started my career on the agency side, and then spent c. 15 years in line marketing at GSK. The best part for me was helping build the skills of others. Adding 12 years with OxfordSM, I've had the good fortune to continue capability development on live business issues, across a variety of categories, marketing disciplines, and in nearly 40 countries.

Peter Kirkby

Peter Kirkby

Capability Practice Lead

I look after our capability practice. I've spent about 17 years in capability on both the client and consulting sides, and have made most of the mistakes in the book so others don't have to! Started with P&G, and joined OxfordSM 3 years ago from GSK where I was VP for Global Marketing Excellence

Richard Saunders

Richard Saunders

Head of Commercial Practice

19 years CPG Customer Marketing, Sales and Buying experience with Heineken, Reckitt Benckiser and Boots The Chemists, working across both retail and manufacturer sectors. A Consultant with OxfordSM since 2013, I have a real passion for helping clients to deliver on shopper and customer needs.

Sarah Langan

Sarah Langan

Innovation Practice Lead

At OxfordSM I lead both our pharma division and client service for a global snacking powerhouse. I have 25 years line management experience across service, consumer and pharma sectors working on some fabulous brands in global strategic marketing, insight and innovation. My most recent client role was as Global Director of Creative Innovation at AstraZeneca.

Simon Lambert

Simon Lambert

I spent 20 years in marketing, sales and operational management, with small, medium and very large organisations in consumer, retail and business-to-business. Now as a consultant specialising in capability development I've never agreed more with the old adage “you learn something every day”. It's transformational. And what makes me tick.

Simon Moore

Simon Moore

Managing Director

I look after our FMCG business, with 25+ years experience on both the client and consulting side. I started with P&G, joining OxfordSM 14 years ago. I've covered most angles of most businesses, helping teams grow and win across both Marketing and Sales, consumer, service marketing, healthcare and business to business

Sophia Smith

Sophia Smith

I've been a Consultant for OxfordSM for over 10yrs across a variety of sectors and geographies, developing and delivering strategy and capability projects to crack client issues. My passion for building brands started when I worked at Cadburys and it continued with Reckitts and finally running a global business at Roche Consumer Health in Switzerland.

Tom Dalton

Tom Dalton

I've been here since 2010, principally working with some of the world’s largest Pharma organisations to build commercial capability. A former Head of Marketing in soft drinks, I'm equally at home in the world of consumer, customer or patient, ideally drawing on each to find new ways to succeed (but what I really enjoy is seeing the difference we make in front of a workshop).

Vanessa Andrews

Vanessa Andrews

After 15 years in food marketing (M&S, Mars, Danone, UB) , I've worked with government and global organisations across Health and Food – from Change4Life to chocolate, drink driving to painkillers, dairy cream to skincare - finding parallels and critical learnings by joining dots others can't see, and delivering important change across audiences and issues.

Vicki Belcher

Vicki Belcher

I work in our Sales & Customer Marketing team. We help companies in CPG, Drinks & Pharma get their heads round things like Shopper Marketing and the dynamic world of Retail. Before consulting I spent 20 years at Unilever, Gillette & P&G where I picked up a few ideas

Victoria Buckingham

Victoria Buckingham

I love building brands. I've looked after brands you find all over the house, whether it is in the drinks cabinet, games cupboard or medicines chest. My proudest moment is taking Nurofen to number 1 in the UK and then replicating that success worldwide.

Victoria Thomas

Victoria Thomas

My love for marketing began in 1998 when I joined Procter & Gamble as an ABM for Sunny Delight (what an experience!). During 11 years at PepsiCo I enjoyed driving growth on some of Britain’s favourite brands such as Walkers Crisps, Tropicana Juice and Quaker Oats. Now I love helping other people grow their brands through winning strategy, fantastic insight and excellent execution delivered by brilliantly capable teams.

Wendy Stone

Wendy Stone

My experience across marketing, sales and strategy has covered many years (20+), geographies ( Africa, Asia and Europe), sectors (FMCG, pharma and services) and roles (from brewery Sales Rep to Global Marketing Director). During this I have been lucky enough to work for some of World’s leading companies in developing the talent of their people, such as Diageo and Johnson & Johnson. As a consultant my passion is helping teams and individuals to deliver better, simpler and faster.

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