.png?width=657&height=57&name=OXFORD%20LOGO%20(1).png "OXFORD LOGO (1)")
We build an AI-enabled commercial planning system that joins up strategy, change and capability so cross-functional teams focus on the critical few growth choices, make better decisions together, and sustain simple, effective planning routines that live in the business and unlock category and brand growth.
Planning is where AI is changing our work fastest. AI-enabled brand and category planning compresses cycles, giving us sharper inputs, faster scenarios and more of the team's time on the choices that drive growth
We make it clear what teams need to do together to make growth happen.
Start with our flywheel benchmarking
When the old playbooks stop working, the pace of change keeps accelerating, and with so much at stake, nobody wants the wrong answer. What leaders want is evidence of what great looks like.
We can help with that.
How we can help with Growth Planning
We work with organisations to create and embed tailored, connected growth planning systems that have a transformative impact
We understand your business, growth beliefs and data sources, then design a simple, joined-up system with a clear red thread — one that works across teams to overcome silos, balances long-term brand-building with short-term activation, and becomes a self-sustaining way of working.
Committed to real impact and change
We don't believe in one-size-fits-all or 'land and leave'. We're with you from start to finish. We underpin decisions with evidence-based principles that equip teams to make better choices, and create simple outputs and metrics models, supported by ways of working that free time to focus on execution.
%20copy.webp?width=1000&height=667&name=OxSMQTMApril2019_-1311%20(1)%20copy.webp)
Human powered, AI enabled
We design workflows that integrate AI to synthesise data and external signals, feeding live planning conversations directly. And we work alongside your teams, not in a separate room or with a black box.
Engaging and inspiring
We engage and inspire your teams to create insightful, impactful plans, and embed them into the way they work day-to-day — from 'live action' planning workshops to digital programmes supported by best practice toolkits. Building skill, equipping leadership, and delivering 'right content, right time' capability
Helping Edrington create better growth plans
We built a brand growth planning approach designed around ten common outputs and a set of agreed principles and tools, then embedded it across all brands and geographies.
Underpinned by a common language, collaborative ways of working, and a facilitated support programme jointly delivered with the internal team, the approach has become the centrepiece to brand-building in the organisation.
Optimising strategic decision making for cross-functional teams at Novartis
We worked with a central team to create a robust yet agile planning process and support to enable better strategic decisions by cross-functional teams. We focused on the strategic decisions teams needed to make, the key tools they could use to guide thinking, and clear ways of working to get there. We facilitated strategic challenge sessions to enable prioritisation about what would enable the best patient outcomes and business results.
Integrated planning driven by the power of collaboration at KP Snacks
We introduced a planning process to support better cross-functional integration and strategic alignment. This enabled the right category, customer and brand inputs and metrics to inform decision-making and customer engagement at the right time, and a greater connection and oversight across the brand and innovation portfolio. The approach is now core to brand growth, constantly adapting to business and category need.
