Industry knowledge
Consumer Packaged Goods
Food & Drink
Areas of expertise
Growth models
Brand growth strategy
Portfolio & Lifecycle management
Behaviour change
Innovation and creativity
Data, research and metrics
Situation analysis and issue diagnosis
Capability and excellence strategy
I've spent 24 years building a portfolio of experience across most of the marketing disciplines, to senior global leadership level, living in eight different countries.
I started my career with Mars and joined Oxford in 2021 after cultivating my coffee habit with JDE (Jacobs Douwe Egberts) - the world’s largest pure play coffee and tea company - where I was responsible for innovation across all their categories, globally.
