Industry knowledge
Animal Health & Nutrition
Food & Drink
Consumer Packaged Goods
Areas of expertise
Brand Growth Strategy
Building purposeful brands
Branded Experience Definition
Behaviour change
Innovation and creativity
Data, research and metrics
Situation analysis and issue diagnosis
“I’m happiest when I can bring clarity to complexity and turn insight
into action”
As an insight specialist, I’ve spent most of my career helping teams to make growth-driving decisions, based on a deep understanding of their consumers and customers. I’ve worked in both client-side insight roles
and as a consultant, shaping strategy and marketing capability for some
of the world’s leading brands and companies
Outside work I love spending time with my family, playing tennis and running. You’ll also find me at grass roots athletics meetings where I
volunteer as a track judge
