Melissa Frank

I am passionate about the whole business of brand, from purpose and positioning through strategy to plans that deliver connected experience journeys.

At Oxford, I help teams build aligned commercial strategies that deliver joined up brand experiences for consumers and shoppers.

Before joining Oxford, I led the BACARDÍ rum brand across Europe, with nearly two decades in brand and customer marketing leadership roles.

A native of California and now also a UK citizen, I enjoy exploring the corners of Europe with my kids.