Industry knowledge
CPG
Food & Drink
Areas of expertise
Category growth vision & strategy
Channel & customer strategy
Strategic revenue management
Behaviour change
Engagement strategy & roadmaps
Path to purchase activation
Launch excellence
Omnichannel customer engagement plans
GKAM and commercial partnerships
Integrated commercial skills, frameworks and processes
I believe people thrive and unlock opportunities when they have the right development and support.
I love working with commercial teams to up-skill and empower individuals, as well as create an environment where they are motivated and inspired to be at their best. It’s exciting to help create change through building capability, enabling better collaboration, and harnessing insight to better meet consumer, shopper and customer needs.
Outside of work I love spending time in the great outdoors, skiing, scuba diving and yoga.
