Lynnette Pearson


Industry knowledge

Pharma & Biotech


Areas of expertise

Brand Growth Strategy

Portfolio & Lifecycle management

Category Growth Vision & Strategy

Behaviour change

Innovation and creativity

Data, research and metrics

Situation analysis and issue diagnosis

Multi-stakeholder patient journeys

Launch excellence

Get in touch

I think of myself primarily as a business analyst for the pharmaceutical industry. I believe in the value of analysis and synthesis of data across multiple sources to generate a deep understanding of stakeholder decision making.

I am at my happiest when building a robust situation analysis and associated forecast model in a new disease area for me, supporting teams responsible for the strategic development of early-stage assets.

I am a member of the BHBIA and regularly conduct in depth interviews with key opinion leaders, usually to inform the development of future market scenarios.