Melissa Frank


Industry knowledge

Consumer Health & Nutrition
Food & Drink


Areas of expertise

Branded experience definition
Category growth vision & strategy
Channel & customer strategy

Engagement strategy & roadmaps

Shopper engagement

Path to purchase activation

Omnichannel customer engagement plans

Get in touch

I’m most happy helping teams find simple solutions

I am passionate about the whole business of brand, from purpose and positioning through strategy and on to activation plans that deliver connected brand experiences.

It takes both marketing and sales, working together with customer / trade / shopper marketing teams, to focus on the moments that matter most to consumers in order to deliver the best brand experience. Working collaboratively across matrixed organizations, I’m most happy helping teams (in workshops or virtually) to find simple solutions for their customers, shoppers, and consumers.

I’m bilingual in English and American and happy to compare family traveling stories over a chilled glass of rosé.