Industry knowledge
Consumer Packaged Goods
Food & Drink
Areas of expertise
Brand growth strategy
Situation analysis and issue diagnosis
Annual growth planning
Multi-stakeholder patient journeys
Launch excellence
Capability and excellence strategy
Integrated commercial skills, frameworks and processes
Tech-enabled learning design
My love for marketing began in 1998 when I joined Procter & Gamble as an ABM for Sunny Delight (what an experience!). During 11 years at PepsiCo I enjoyed driving growth on some of Britain’s favourite brands such as Walkers Crisps, Tropicana Juice and Quaker Oats. Now I love helping other people grow their brands through winning strategy, fantastic insight and excellent execution delivered by brilliantly capable teams.
