Which is why I'm passionate about understanding the insights behind why people (consumers and shoppers) do what they do. I firmly believe these insights are crucial for building exciting but realistic growth strategies.
Life before OxfordSM involved leading insights teams at Sainsbury's, PepsiCo and Kantar, enabling me to uncover opportunities through the eyes of retailers, suppliers, consumers and shoppers.
When I'm not helping businesses to grow, I'm out running with my lab, Willow; or running around for my two children, Ollie and Izzie!
"I love shopping!"