We were asked to help a brand-led global organisation to develop and embed a category growth approach and framework to bring thought leadership and forge deeper relationships with retailers, enabling all teams internally to align behind a common goal. Using insight and foresight to envision a future state and identify category growth drivers, the approach is successfully unlocking new growth for the business and its customers.

As a B Corp, passionate about the role of businesses in tackling the world’s environmental and societal issues, we are proud to have supported Unilever and others in accelerating their sustainability agenda. By embedding genuine purpose in their brands and equipping cross-functional teams to deliver on that purpose, we’ve helped them lead the conversation about better business.

The retailer was facing unprecedented challenges and engaged us to redesign their customer experience and product and service delivery through the examination and reworking of every element. Through extensive internal engagement, the outcome was a re-invigorated brand proposition carried through every aspect of physical and digital customer experience delivery, with investment prioritised behind areas of importance to customers.

Built around a set of ‘good growth’ beliefs, we designed a fully tailored marketing framework for sustainable growth and embedded it through the global marketing community. All brand growth and activation plans now adopt the same principles, language and structure to ensure a clear benefit for people, planet and profit.

By helping a leading global organisation understand what it takes to win in the critical moments of the product launch journey, we’ve helped them systematise unmissable launches for shoppers and consumers as a repeatable model. Understanding the critical success factors by market type ensures the ability to win globally and locally.

As part of a drive to greater customer centricity, we worked with a global household goods organisation to embed a deep understanding of shopper psychology through their commercial teams, equipping them to apply this for greater impact in their shopper activation through merchandising, POSM design and trade marketing campaign development.

To help transform a leading global snacking organisation, we were asked to challenge them on the future of marketing, rethinking the skills and behaviours that will make a real difference in a rapidly changing future world. Through a combination of learning from the best and thinking future-back, we helped codify these skills and create a set of priorities for change.

A global consumer goods organisation wished to equip their sales employees with the skills required to fuel future growth. Working with sales leaders across regions and business units we developed a new competency framework, combining core and future skills in omnichannel and category-based selling, and helped the business identify where to focus for change.

We were asked to design a change programme to embed creative effectiveness in the organisation. Internal assessment and external benchmarking informed a three-year change journey across skills, ways of working, partnerships, people and leadership, helping to establish a framework for cultural change and greater creative bravery in brand execution.