OUR WORK
Simplifying brand growth

How we helped a consumer products brand elevate their strategy

 

alex-padurariu-7ByfI6Fpi90-unsplash

The challenge

This consumer products company approached us with a problem: their brand planning processes were fragmented and overly complex, making it difficult to align their portfolio of brands.

They needed a unified framework that could be embedded across their North America marketing organization. It wasn’t just about creating a new system; it was about enabling their teams to think bigger and focus on what truly mattered for growth.

The big ask

They needed us to:

  1. Develop one unified brand growth planning framework to streamline processes

  2. Create an embedding plan that respected their company culture and ensured adoption

  3. Roll out the framework across their North America marketing team

Our approach wasn’t just about solving a problem. It was about transforming the way they evaluated their business and put people back at the heart of their brand planning process.
Ana Divinagracia_2023-1
Ana Divinagracia

Collaborating to win

We worked closely with cross-functional teams to:

  1. Design a simplified framework that aligned all stakeholders while respecting their existing culture.

  2. Embed the framework as the new standard, making it a natural part of how the organization operated.

  3. Transform the planning process to be truly cross-functional, allowing for bolder, more ambitious plans.

This approach ensured that the framework wasn’t just a theoretical tool but a practical solution embraced by the team.

A group of individuals sat around a table talking

Game-Changing Results

The biggest testament to its success? The brand's international teams took notice and wanted to implement the same approach in their local markets.

Simplification

A previously complex and disparate brand planning process was streamlined into one unified approach.

Empowerment

The framework inspired bolder strategies and empowered the marketing team to deliver best-in-class planning.

Empowerment

Adoption

The new approach became embedded as “the way things are done,” ensuring lasting change

Adoption

Fast forward to today

Today, they have a unified, people-centered approach to brand growth planning that drives alignment and innovation across their portfolio.

By simplifying complexity and embedding best practices, we helped them unlock their full potential, setting them up for long-term success.

It was great to have another perspective from highly experienced and knowledgeable experts who challenged the team to be more strategic, and focus on what really matters
Pharma Company

Rare Diseases

The Oxford team brings strong strategic perspective given both their depth of understanding of our business as well as the broader dynamics and nuance. It is this balance that we appreciate as they facilitate global and local discussions to drive towards a common understanding and valuable output.
Senior Marketing Leader

Haleon

My experience with the entire Oxford team has been tremendous. Great partners that "get it" in terms of how to engage in an organization and add meaningful value.
TA Lead

US CSL Behring

Get in touch

UK: +44 1483 719 070

B-Corp-Logo-Tagline-Lockup-Standards-White-RGB 1