Industry

Consumer Goods and Consumer Healthcare

Our deep expertise and practical experience across many of the world’s leading businesses and largest categories helps us deliver lasting change through commercial excellence in consumer goods and retail.

 

We work closely with and across marketing, sales, insights, channel and trade marketing, shopper, category management, revenue management, customer experience strategy, and capability teams on a range of challenges to unlock sustainable growth and better outcomes for people, planet and profit.

Consumer goods and retail consulting breakout sessions.

And because we look across interdependent teams and functions, we’re able to work with businesses and brands to unlock genuine behaviour change, whether from consumers, shoppers, customers or within internal teams.

In a complex and ever-changing industry, our team of senior leaders, partner networks, and technology solutions enables us to quickly identify and address what matters. We work in partnership with you to make sure we deliver the right outcomes for everyone.

And that could mean helping you uncover the right strategic direction, implement integrated business planning approaches that equip teams to jointly make growth happen, or building the right people capabilities to embed real business transformation and change.

Consumer Goods and Retail Experience

1,900+

Consumer Goods and Retail consulting projects delivered in the past decade

75+

Consumer Goods and Retail clients 

Strategy Consulting in Consumer Goods and Retail

We work closely with senior leaders and cross-functional teams to help define the right evidence-based strategic foundations for long- and short-term growth and make clear, shared choices against those. We’ve helped drive businesses transform through:

  • - Future-focused category growth strategies
  • - Brand purpose and proposition definition and activation
  • - Customer experience strategy and service design

Case Studies

Hardwiring category growth thinking into a brand-led organisation

We were asked to help a brand-led global organisation to develop and embed a category growth approach and framework to bring thought leadership and forge deeper relationships with retailers, enabling all teams internally to align behind a common goal. Using insight and foresight to envision a future state and identify category growth drivers, the approach is successfully unlocking new growth for the business and its customers.

Helping Unilever embed sustainability and purpose into their brands

As a B Corp, passionate about the role of businesses in tackling the world’s environmental and societal issues, we are proud to have supported Unilever and others in accelerating their sustainability agenda. By embedding genuine purpose in their brands and equipping cross-functional teams to deliver on that purpose, we’ve helped them lead the conversation about better business.

Overhauling customer experience strategy for a leading omnichannel retailer

The retailer was facing unprecedented challenges and engaged us to redesign their customer experience and product and service delivery through the examination and reworking of every element. Through extensive internal engagement, the outcome was a re-invigorated brand proposition carried through every aspect of physical and digital customer experience delivery, with investment prioritised behind areas of importance to customers.

QM_Blue quote mark copy-1

Oxford has helped us go from a company with potential, to a true growth company that puts the consumer at the centre of all that we do. They’ve driven clarity, simplified our ways of working and modernised our approach. In doing so, they’ve unlocked the growth potential of our vast portfolio and helped us achieve a higher growth algorithm.

- Jon Halvorson, Global Consumer Experience VP, Mondelez

It was great to have another perspective from highly experienced and knowledgeable experts who challenged the team to be more strategic, and focus on what really matters
Pharma Company

Rare Diseases

The Oxford team brings strong strategic perspective given both their depth of understanding of our business as well as the broader dynamics and nuance. It is this balance that we appreciate as they facilitate global and local discussions to drive towards a common understanding and valuable output.
Senior Marketing Leader

Haleon

My experience with the entire Oxford team has been tremendous. Great partners that "get it" in terms of how to engage in an organization and add meaningful value.
TA Lead

US CSL Behring

Strategy Consulting Expertise

Interested in more information on our deep expertise in strategy?

Business Planning in Consumer Goods and Retail

We help organisations and cross-functional teams create, embed and integrate strategic and operational planning approaches that make it clear what teams need to do to make growth happen, and how they work together to achieve that across:

  • - Category, brand and business growth planning
  • - Product launch strategy and innovation launch excellence
  • - Shopper marketing and activation planning

Case Studies

Created a marketing way to help a B Corp drinks business do more good

Built around a set of ‘good growth’ beliefs, we designed a fully tailored marketing framework for sustainable growth and embedded it through the global marketing community. All brand growth and activation plans now adopt the same principles, language and structure to ensure a clear benefit for people, planet and profit.

Optimising product launch strategy around the world

By helping a leading global organisation understand what it takes to win in the critical moments of the product launch journey, we’ve helped them systematise unmissable launches for shoppers and consumers as a repeatable model. Understanding the critical success factors by market type ensures the ability to win globally and locally.

Upskilling a leading manufacturer on shopper marketing psychology

As part of a drive to greater customer centricity, we worked with a global household goods organisation to embed a deep understanding of shopper psychology through their commercial teams, equipping them to apply this for greater impact in their shopper activation through merchandising, POSM design and trade marketing campaign development.

Business planning expertise

Learn more about our business planning work beyond Consumer Goods and Retail.

Change and Capability in Consumer Goods and Retail

We work with capability, marketing and sales excellence and L&D teams to develop the mindsets, behaviours, and skills needed to drive business transformation, including:

  • - Skills and competency definition and development
  • - Learner experience definition, design and delivery across platforms
  • - Marketing, sales and commercial academy and curriculum design and delivery
  • - Live action sessions for fast results on real business challenges

Case Studies

Codifying and prioritising the marketing skills of the future

To help transform a leading global snacking organisation, we were asked to challenge them on the future of marketing, rethinking the skills and behaviours that will make a real difference in a rapidly changing future world. Through a combination of learning from the best and thinking future-back, we helped codify these skills and create a set of priorities for change.

Re-framing commercial excellence through future orientated sales skills

A global consumer goods organisation wished to equip their sales employees with the skills required to fuel future growth. Working with sales leaders across regions and business units we developed a new competency framework, combining core and future skills in omnichannel and category-based selling, and helped the business identify where to focus for change.

Building a culture of creative effectiveness in a luxury business

We were asked to design a change programme to embed creative effectiveness in the organisation.  Internal assessment and external benchmarking informed a three-year change journey across skills, ways of working, partnerships, people and leadership, helping to establish a framework for cultural change and greater creative bravery in brand execution.
QM_Blue quote mark copy-1

Amongst the best in the business. Big enough and experienced enough to add real value, but small and agile enough to customise their guidance and support to the exact needs of our business.

QM_Blue quote mark copy-1

Oxford know how to balance art & science, while providing freedom in a framework – their partnership has unlocked growth and engagement.

QM_Blue quote mark copy-1

Able to drive the discussion at a higher level than internally, capture quickly the main issues that the business has and push the team beyond.

Change management and capability

Find out more about our change and capability practice.

Let's have a conversation

Speak to one of our experienced consultants in Consumer Goods and Retail.

Insights

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