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OUR WORK
Marketing Capability with Opella
Creating a digital transformation program
It was great to have another perspective from highly experienced and knowledgeable experts who challenged the team to be more strategic, and focus on what really matters
Pharma Company
Rare Diseases
The Oxford team brings strong strategic perspective given both their depth of understanding of our business as well as the broader dynamics and nuance. It is this balance that we appreciate as they facilitate global and local discussions to drive towards a common understanding and valuable output.
Senior Marketing Leader
Haleon
My experience with the entire Oxford team has been tremendous. Great partners that "get it" in terms of how to engage in an organization and add meaningful value.
TA Lead
US CSL Behring
Challenge
The Opella team wanted to take the global marketing community on a change journey to transform their digital skills.
Solutions
A new Marketing Excellence Hub
Working as partners with Opella, we created a new marketing excellence hub, ensuring that it was simple and easy to navigate. It had to be super-accessible, always on and ahead of the game when it comes to digital learning.
As teams were building their digital skills, it really had to be at the cutting edge of what digital can offer. The platform included a vast range of curated and bespoke learning content, interactive videos and used lifelike avatars too.
What made this possible?
At the heart of these achievements were several factors that helped drive success:
- Innovative and inspirational learning design
- Always-on learning pathways that kept participants highly engaged
- Creative learning tools that made content accessible and impactful
- Multi-media learning delivery to cater to diverse learning preferences
Our partnership with Opella has allowed us to continually raise the bar, delivering results that are not only measurable but also transformative for the business.
Claire Cooke
Oxford
Results
+409% increase in engagement with our Marketing Excellence Hub year-over-year
90% of participants reported that the programme improved their digital skills
+19.2% average improvement in scores between pre- and post-learning quizzes
Double-digit improvement in media ROI in key markets
35 new creative awards attributed to the hybrid learning program, including the team’s first Bronze Lion at Cannes!
Winner of The Best Digital Learning Transformation Programme (Bronze) at the Learning Technologies Awards 2024
...and winner of two Brandon Hall Awards for Learning and Development
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"The team at OxfordSM was invaluable in driving digital transformation across our marketing community. hey don’t just provide digital expertise; they are true partners in raising the bar with innovative learning. Thanks to our digital learning pathways, we’ve seen the team go from strength to strength."
Cynthia Lopez
Opella
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