We’re at a crossroads. Marketeers must transform customer relationships with an array of new technological capabilities, and yet successful innovation is currently inhibited by our failure to master the basics of closed-loop marketing.
To succeed, marketing departments cannot act alone.
Only through collaboration between marketing, data and technical infrastructure experts will we finally understand what HCPs and patients want from the experience and how we can deliver on this. The prize is significant: we can finally deliver the personalisation we’ve been dreaming of.
OxfordSM are pleased to be at eyeforpharma’s Marketing and Customer Innovation Europe summit – where we’ll be joining with customer-focused pharma leaders to harness the power of customer experience in healthcare.
eyeforpharma’s Marketing and Customer Innovation Europe summit is the leading European forum for Marketing, Digital, Customer Experience, Data and IT pharma executives to share internal capabilities, change cultures and digital insights. Our hunger is for market-leading customer experiences based on understanding value.
We’ll be running a workshop at the conference: Harnessing the power of customer experience in healthcare, where participants will work on a case study generate the desired future experience and plan what it will take to deliver it.
Are you ready to join us?
Don’t forget to use our unique company discount code OXFORDSM200 when registering to save €200. You can register here.
If you can't make it to the event, you can get all the insights and a round up of the event from us, sign up here.
Share this
The 3 key principles for getting innovations to stick
People, Planet, Profits: Can it coexist in corporations?
No Comments Yet
Let us know what you think