Cookie Policy
- About this policy
This Cookie Policy explains how OxfordSM Limited (“Oxford”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website at oxfordsm.com (the “Site”).
It should be read alongside our Privacy Policy, which explains how we collect and use personal data more generally, your rights, and how to contact us.
We use strictly necessary cookies where they are needed to operate the Site or provide a service you request. We will only use non-essential cookies and similar technologies with your consent, which you can give, refuse or withdraw at any time through our cookie banner and the Cookie preferences link in the footer of every page. - What are cookies and similar technologies?
Cookies are small text files placed on your device, such as a computer, tablet or mobile phone, when you visit a website. They allow a website to recognise your device and remember information about your preferences or previous actions.
We may also use similar technologies, including:
- Pixels and tags: small pieces of code that record interactions with the Site or marketing content.
- Local storage: data stored in your browser to support Site functionality.
- Scripts: code that enables Site features and may collect information about Site use.
- Embedded third-party content: Where we embed third-party content, such as YouTube videos, the relevant provider may use its own cookies and similar technologies. Those technologies are controlled by the provider’s own privacy and cookie policies and, where applicable, its own preference settings.
In this policy, “cookies” includes these similar technologies.
Cookies may be: - First-party, meaning set by Oxford; or third-party, meaning set by another provider.
- Session cookies, which normally expire when you close your browser; or persistent cookies, which remain for a set period or until you delete them.
- Categories of cookies we use
Strictly necessary cookies
These are needed for the Site to function or to provide a service you request. They may, for example, record your privacy choices, support security or enable forms to work correctly.
You cannot switch these cookies off through our Cookie preferences centre, although you may be able to block them through your browser settings. Blocking them may prevent parts of the Site from working properly.
Functional cookies
These enable enhanced functionality and personalisation, such as remembering your preferences. If you do not allow them, some features may not work as intended.
Analytics and performance cookies
These help us understand how visitors use the Site, for example which pages are visited and how visitors move around it. We use reporting at an aggregate level to improve the Site’s performance and content.
Marketing and advertising cookies
These may be set by us or our advertising partners. They may be used to measure the effectiveness of campaigns, build a profile of your interests and show relevant advertising on other websites or platforms. - Cookies we use
The table below describes the main cookies and similar technologies used on the Site. We review this information regularly. You can also view and change your choices using the Cookie preferences link in the footer of every page.
Strictly necessary cookies
Cookie name | Provider | Purpose | Type | Duration
Cookie-preference cookie(s) | Oxford / cookie consent provider | Records your cookie preferences | First-party, persistent | Up to 12 months
Session and security cookie(s) | Oxford | Maintains session state, supports security and protects forms against misuse | First-party, session | Session
Functional cookies
Cookie name | Provider | Purpose | Type | Duration
Language or display-preference cookie(s) | Oxford | Remembers display or language preferences | First-party, persistent | Up to 12 months
Analytics and performance cookies
Cookie name | Provider | Purpose | Type | Duration
_ga, _ga_<container-id> | Google Analytics 4 | Distinguishes users and sessions to help us understand use of the Site and improve its performance and content | First-party, persistent | Up to 2 years, subject to browser restrictions
Google Analytics 4 uses first-party cookies for this purpose. Its default expiry for _ga and _ga_<container-id> is two years, although browser restrictions or configuration settings may shorten this period.
Marketing and advertising cookies
These cookies are only set if you consent to marketing and advertising cookies.
Cookie name | Provider | Purpose | Type | Duration
li_sugr, bcookie, lidc, UserMatchHistory | LinkedIn Insight Tag | Enables campaign measurement, conversion tracking, retargeting and analytics for LinkedIn campaigns | Third-party, persistent | Up to 24 months
_fbp, fr | Meta Pixel | Enables campaign measurement and retargeting for Meta platforms | Third-party, persistent | Up to 3 months
__hstc, hubspotutk | HubSpot | Supports visitor analytics and, where you submit a form, may help associate the submission with your previous interactions with the Site | First-party, persistent | Up to 6 months
__hssc | HubSpot | Helps determine session information | First-party, persistent | Up to 30 minutes
__hssrc | HubSpot | Helps determine whether a browser session has restarted | First-party, session | Session - International transfers
Some providers whose cookies or similar technologies are used on the Site may process information outside the United Kingdom, including in the United States.
Where personal data is transferred outside the UK, we will ensure that an appropriate transfer mechanism and safeguards are in place, as required by applicable data-protection law. Depending on the provider and transfer, these may include:
- The UK Extension to the EU-US Data Privacy Framework, where the provider is certified;
- The UK International Data Transfer Agreement; or
- The UK Addendum to the EU Standard Contractual Clauses.
Further information about international transfers is set out in our Privacy Policy.
- Managing your cookie preferences
When you first visit the Site, our cookie banner allows you to:
- Accept all non-essential cookies;
- Reject all non-essential cookies; or
- Manage your choices by category.
You can change or withdraw your choices at any time by selecting Cookie preferences in the footer of every page. Your choices apply to the browser and device you are using. If you use another browser or device, you may need to set your preferences again.
Most browsers also allow you to view, manage, delete and block cookies. You can find guidance from the providers of Microsoft Edge, Google Chrome, Mozilla Firefox and Apple Safari.
You can also find general information about cookies and managing them through About Cookies or All About Cookies.
If you disable strictly necessary cookies, parts of the Site may not work properly. Disabling non-essential cookies may affect functionality or your experience of the Site but should not prevent access to its core content.
- Do Not Track and Global Privacy Control
Some browsers offer “Do Not Track” or “Global Privacy Control” signals. Our primary method for managing non-essential cookies and similar technologies is our cookie banner and Cookie preferences centre. We keep our approach to browser privacy signals under review as technical standards and regulatory guidance develop. - Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements or regulatory guidance. The “Last updated” date at the bottom of this page shows when this policy was last revised.
Where changes are material, we will take appropriate steps to bring them to your attention, such as through the cookie banner or a notice on the Site. - Contact us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
Data Privacy Manager: Liz King
Email: privacy@oxfordsm.com
Postal address: OxfordSM Limited, 1 Links Business Centre, Old Woking Road, Woking, Surrey, England, GU22 8BF
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data-protection matters.
Last updated: 23 July 2026
Next review due: July 2028
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