We work with sales and marketing teams to create lasting commercial growth. We do this by focusing on behaviour change. Because, in the end, nothing changes unless people change.

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We do three things across sales and marketing

1. 

Strategy

Category and brand planning that's clear, bold and makes a real difference.

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2. 

Innovation

Bringing ideas to life through deep insight, immersive workshops and the latest technology.

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3. 

Capability

Improving what people do, not just what they know.

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Events & Articles

Is shopper marketing dead?

Is shopper marketing dead?

Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?

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Capturing the value of Net Revenue Management

Capturing the value of Net Revenue Management

Net Revenue management has exploded in popularity because of its potential to grow your top and bottom line. But we’re finding that companies are losing out on the full value. What are the challenges and how can they be overcome?

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Why do so many Category visions fail to stick?

Why do so many Category visions fail to stick?

Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..

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