Strategy Innovation Capability

THRIVE

We believe businesses thrive when people thrive.

We combine capability and strategy to help client teams thrive, find and grow happier customers, and deliver profitable growth.

How we work

“Totally on our side”

At Oxford we partner with businesses to create the conditions for teams to thrive, help focus them on the moments that matter to customers and which levers to pull for profitable growth.

“Totally on ‘our side’ - focused on what’s right for us rather than having an agenda - hugely refreshing and rare in consultants”

We’re a diverse network of about 100 who left senior roles in the corporate world to work with clients who’ve got interesting challenges. We’re known for being able to get to the heart of the problem, tell it how it is, and develop simple solutions that stick.

“You gave us what we actually needed, and not just what we asked for.”

How we work

We work in

Consumer goods

Consumer goods organisations face a constantly shifting, challenging environment with the revolution in media and changing expectations from consumers. A new success model is needed.

View Consumer goods

Pharma

Pharma markets are changing at an unprecedented pace, with increased R&D spend and application of technological advances and an evolving patient mindset towards healthcare.

View Pharma

Consumer healthcare

Growing consumer needs for specific health solutions, together with increasing opportunities for solutions to span from product to service, mean that consumer healthcare companies need to innovate and build experiences like never before.

View Consumer healthcare

Retail

It’s no secret that the retail environment has evolved rapidly over the last ten years and will continue to do so over the next ten - with sales, margin and footfall down across multiple sectors.

View Retail

Tech

The landscape of this sector is being redefined every few weeks, due to the phenomenal rate of innovation, new disruptive brand entries and propositions, entering the lives of people every day.

View Tech

Not for profit

We want to support B Corp organisations, to help them thrive and grow. Especially now, and especially those struggling with how to exit from the impact of lockdown, or those working to support those disadvantaged by structural racism and social injustice.

View Not for profit

Consumer goods
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Pharma
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Consumer healthcare
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Retail
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Tech
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Not for profit
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Newsroom

View all stories & videos

8 minute read —

Leveraging a portfolio with purpose: Vertex in cystic fibrosis

When we look across different industries, we often see how brands, portfolios and companies with a clear purpose tend to do better than others. It’s harder to talk purpose in Pharma though, as purpose is inherent in the product, but the Vertex story is a compelling one that we keep coming back to

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5 minute read —

Crossing the Pharma Chasm. Why do Pharma launches fail?

In the last decade, the industry has established launch excellence teams to address this vital stage in a brand’s lifecycle and invested significantly to improve performance. Despite a presumed focus on the basics, brands are generally not improving their sales curve beyond that achieved at 6 months. Why?

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3 minute read —

Wie sieht Ihre Preis- und Ertragsstrategie für 2021 aus?

Was, wo und wie wir einkaufen und konsumieren hat sich mit den Auswirkungen von Covid 19 massiv geändert. Und da wir weiterhin mit verschiedenen Einschränkungen konfrontiert sein werden, sind einige dieser Veränderungen voraussichtlich dauerhaft.

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