Why do so many Category visions fail to stick?
Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..
Read moreWe work with sales and marketing teams to create lasting commercial growth. We do this by focusing on behaviour change. Because, in the end, nothing changes unless people change.
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We do three things across sales and marketing
2.
Innovation
Bringing ideas to life through deep insight, immersive workshops and the latest technology.
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How to drive growth when everything is a moving target
We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..
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How can your brand become more agile and future facing?
The truth is we hear this from many of our clients. At the start, our belief at OxfordSM is that the key to being agile and future facing is to deliver customer centric communications or C3 as we call it.
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