The old paradigm assumed problems could be solved one-by-one, like a professional game of whack-a-mole

Oxford have helped unlock the growth potential of our vast portfolio and helped us achieve a higher growth algorithm. We’ve put the consumer at the center of all that we do, unleashing the power of our brands with simple but powerful tools that help us succeed in this dynamic environment. They’ve driven clarity of thought, simplified our ways of working and provoked and challenged us when we’ve needed it.

Oxford are totally on our side – focused on what’s right for us rather than their own agenda which is refreshingly rare in consultants. We chose Oxford to partner with us having worked with most of their competitors. They’re smart, pragmatic, great at joining the dots up and helping focus in on what’ll make the biggest difference. Crucially, they don’t feel like consultants, they become an extended part of your team, and support you and your teams in doing the work, embedding capability and changing culture while they do this.

I’ve worked with Oxford on a number of projects, and each time we’ve collaborated I’ve experienced the same three things. They’re genuine partners, working alongside me and my team, not trying to tell us what to do, or waiting to be told - genuine collaborators. They’re endlessly curious, always exploring new and interesting ways to look at challenges. They’re extremely pragmatic - they meet us where we are, listening carefully, do the project and after the plans have been agreed we have clarity on how to implement them. All of these characteristics are rare and very precious.

Oxford have supported over a hundred of our brand teams in stretching their capability across a range of six priorities over the last year. They’ve been like a ‘challenging friend’ to these teams; understanding where they are, where they can stretch to, and coaching them to help them get there. We can see and feel the difference, and are continuing the programme into next year.

It was because of Oxford that we were able to define what we are today and where it is that we're looking to be in the future. They helped us to see things that were right in front of us that we weren’t able to see. They took time to observe and understand what was working and what wasn’t. It gave us the confidence to say this is who we are and this is who we want to grow to be. They also helped us build the steps needed to truly make a difference in the community. They bring this attitude that we are in this together we're doing this together which is a very different relationship.