The old paradigm assumed problems could be solved one-by-one, like a professional game of whack-a-mole

The new paradigm is complex, non-linear, full of disruption and unrelenting change, with success dependent on interconnected people, organisations and systems

Whether that’s cracking responsible growth or solving the bigger people and planet problems

So, we look at the world through the lens of interdependence, and always:

  • Take a step back to work out how everything fits together

  • Challenge because we care about having the right impact

  • Keep things simple and joined-up so that interdependencies can flourish

We’re organised pretty flat, with a community of about 100

And we’re B Corp, committed to business being used as a force for good and the right interdependence between people, customers, the community and the environment

Typical projects

Beam Suntory

We’re helping create and facilitate the frameworks and tools across both marketing and sales for them to deliver their long-term value transformation agenda, together

Innocent

We created and embedded their marketing ‘way’ to work for their ‘little big’, purpose-driven and proudly B-Corp certified business that wants to do things its own way

Edrington

We’ve rolled our sleeves up to help the global and local teams develop far stronger 3 year brand plans. We’re now creating and delivering a creative bravery roadmap to help the execution of these plans really cut-through

WFA

We’re the WFA’s strategic capability partner and as part of that we’re working with them on the capability pillar of the Planet Pledge. We’re helping create tools and guidance that will enable marketers to lead for climate action

Unilever

We’ve had a 20+ year partnership spanning: the future of learning and capability; category and market strategies; hardwiring their sustainability agenda into the day job; defining and doing brand purpose

Mondelez

We created and embedded a simple, human approach to marketing that we’re now stretching into the future to set-up for long-term success

J&J

We’ve supported the team all the way from building category driven growth strategies to step changing how sustainable innovation is approached and are now working to craft a uniquely J&J approach to building brands in the future

Sanofi

We’ve worked across the whole organisation to step back, diagnose and define how to join-up global and local, marketing and sales, strategy and activation. We’ve partnered with many of the teams on strategy and activation challenges to better deliver the Sanofi purpose using these approaches.

Convatec

We’ve partnered across their business units to create a planning framework as part of their ambition to become the most people-centred MedTech company in the world

Some of our clients

We’re a team of 100 headquartered in the UK and North America

Like you, we all come from senior client-side roles. No juniors, no hierarchies and no politics

We’ve had a virtual set-up since we were founded over 35 years ago, which helps us find great people wherever they are

And we know we don’t have all the answers, so enjoy partnering with others

View team