We work with sales and marketing teams to create lasting commercial growth. We do this by focusing on behaviour change. Because, in the end, nothing changes unless people change.
Bringing ideas to life through deep insight, immersive workshops and the latest technology.
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We buy what we want, when we want, where we want – our experience journey has become more integrated; surely in turn so have the teams that develop & sell our products? Sadly, this doesn’t seem to be the case. What can be done NOW to get sales and marketing to stop bashing heads and start realising that their roles are, by definition, entirely complimentary?
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The Pharma industry works with Clinical Thought Leaders to understand remaining unmet needs, analyse data, and design and develop new drugs and new clinical trials. Their first-hand experience and wealth of knowledge is vital to drug development. However..
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We believe that share of voice is no longer the only indicator of success that you should be using in the rapidly changing world of Pharma. Here are the two new indicators of success that we think are critical.
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