The old paradigm assumed problems could be solved one-by-one, like a professional game of whack-a-mole
The new paradigm is complex, non-linear, full of disruption and unrelenting change, with success dependent on interconnected people, organisations and systems
Whether that’s cracking responsible growth or solving the bigger people and planet problems
So, we look at the world through the lens of interdependence, and always:
Take a step back to work out how everything fits together
Challenge because we care about having the right impact
Keep things simple and joined-up so that interdependencies can flourish
We’re organised pretty flat, with a community of about 100
And we’re B Corp, committed to business being used as a force for good and the right interdependence between people, customers, the community and the environment
We’re helping create and facilitate the frameworks and tools across both marketing and sales for them to deliver their long-term value transformation agenda, together
We created and embedded their marketing ‘way’ to work for their ‘little big’, purpose-driven and proudly B-Corp certified business that wants to do things its own way
We’ve rolled our sleeves up to help the global and local teams develop far stronger 3 year brand plans. We’re now creating and delivering a creative bravery roadmap to help the execution of these plans really cut-through
We’re the WFA’s strategic capability partner and as part of that we’re working with them on the capability pillar of the Planet Pledge. We’re helping create tools and guidance that will enable marketers to lead for climate action
We’ve had a 20+ year partnership spanning: the future of learning and capability; category and market strategies; hardwiring their sustainability agenda into the day job; defining and doing brand purpose
We created and embedded a simple, human approach to marketing that we’re now stretching into the future to set-up for long-term success
We’ve supported the team all the way from building category driven growth strategies to step changing how sustainable innovation is approached and are now working to craft a uniquely J&J approach to building brands in the future
We’ve worked across the whole organisation to step back, diagnose and define how to join-up global and local, marketing and sales, strategy and activation. We’ve partnered with many of the teams on strategy and activation challenges to better deliver the Sanofi purpose using these approaches.
We’ve partnered across their business units to create a planning framework as part of their ambition to become the most people-centred MedTech company in the world
Some of our clients
What people say about us
Global VP | Consumer Experience | Mondelez
Oxford have helped unlock the growth potential of our vast portfolio and helped us achieve a higher growth algorithm. We’ve put the consumer at the center of all that we do, unleashing the power of our brands with simple but powerful tools that help us succeed in this dynamic environment. They’ve driven clarity of thought, simplified our ways of working and provoked and challenged us when we’ve needed it.
President Global Brands | Beam Suntory
Oxford are totally on our side – focused on what’s right for us rather than their own agenda which is refreshingly rare in consultants. We chose Oxford to partner with us having worked with most of their competitors. They’re smart, pragmatic, great at joining the dots up and helping focus in on what’ll make the biggest difference. Crucially, they don’t feel like consultants, they become an extended part of your team, and support you and your teams in doing the work, embedding capability and changing culture while they do this.
TED speaker | Social Mission Board member | ex Chief Manifesto Catalyst at Danone
I’ve worked with Oxford on a number of projects, and each time we’ve collaborated I’ve experienced the same three things. They’re genuine partners, working alongside me and my team, not trying to tell us what to do, or waiting to be told - genuine collaborators. They’re endlessly curious, always exploring new and interesting ways to look at challenges. They’re extremely pragmatic - they meet us where we are, listening carefully, do the project and after the plans have been agreed we have clarity on how to implement them. All of these characteristics are rare and very precious.
Chief of Staff | GSK Europe
Oxford have supported over a hundred of our brand teams in stretching their capability across a range of six priorities over the last year. They’ve been like a ‘challenging friend’ to these teams; understanding where they are, where they can stretch to, and coaching them to help them get there. We can see and feel the difference, and are continuing the programme into next year.
CEO | Nourish NJ
It was because of Oxford that we were able to define what we are today and where it is that we're looking to be in the future. They helped us to see things that were right in front of us that we weren’t able to see. They took time to observe and understand what was working and what wasn’t. It gave us the confidence to say this is who we are and this is who we want to grow to be. They also helped us build the steps needed to truly make a difference in the community. They bring this attitude that we are in this together we're doing this together which is a very different relationship.
We’re a team of 100 headquartered in the UK and North America
Like you, we all come from senior client-side roles. No juniors, no hierarchies and no politics
We’ve had a virtual set-up since we were founded over 35 years ago, which helps us find great people wherever they are
And we know we don’t have all the answers, so enjoy partnering with others