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Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment, and they clearly need to work hand in hand. Smart organisations are continuously looking for ways to reduce or eliminate friction and create smooth hand overs - here are the challenges and opportunities we see today.
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Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment: this article focuses on how to get the most out of your Brand Development Capability.
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Launch excellence in Pharma needs both inspirational, innovative brand development, as well as agile launch deployment: this article focuses on how to get the most out of your Launch Deployment, looking at two critical components..
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