Areas of expertise
Brand growth strategy
Branded experience definition
Innovation and creativity
Data, research and metrics
Engagement strategy and roadmaps
Collaboration and co-creation
Digital learning resources
The one truth that surfaces across the global brands I’ve worked with? To reach people with digital strategy, you need to start with human insights. That’s an area that I’m hugely passionate about.
I’m on a mission to create digital strategy that inspires real people to make great things happen.
My work has always had people at the heart. Before consulting, I spent over 20 years in marketing and strategy roles at Boots the Chemist, L’Oréal and Johnson and Johnson, before leading digital content strategy for Etihad Airways and Reprise UK (part of IPG Mediabrands).
Outside of work, I’m with my family and flexing my passport as much as possible – we love to travel and explore new places, particularly if skiing or watersports are on the agenda.