The need to embed purpose & sustainability at the core of business is urgent. Purposeful brands and businesses thrive while making a real difference to people’s lives. They have the power to 1) Lead behaviour change 2) Make good alternatives available and accessible 3) Do this in a way that nurtures people and our planet.
I am driven by the urgency to build businesses with purpose that will have a lasting impact on the health of the world. I have spent over 30 years leading transformational strategy and marketing work at P&G, Pernod Ricard, Pepsico & Unilever, taking many a road less travelled.
I thrive when helping diverse teams to achieve their full potential. There’s much to be done. Let’s make it happen!