Pharma & Biotech
Areas of expertise
Brand growth strategy
Portfolio and lifecycle management
Data, research and metrics
Situation analysis and issue diagnosis
Annual growth planning
Multi-stakeholder patient journeys
Capability and excellence strategy
I've joined Oxford following 16 years commercial experience in FMCG (Unilever) and Pharmaceuticals (AstraZeneca) spanning Marketing, Strategic Insight and Corporate Business Development roles.
I have in depth experience of RIA , mainly with emerging brands , including monoclonal antibodies.
At Oxford, I've been responsible for developing capability across a number of Pharmaceutical clients. including AZ and is familiar with the AZ Launch Readiness process and workshop.