moira-scott-headshot

Moira Scott

Manchester

Industry knowledge

Pharma & Biotech
CPG

 

Areas of expertise

Brand growth strategy

Portfolio and lifecycle management

Behaviour change

Data, research and metrics

Situation analysis and issue diagnosis

Annual growth planning

Multi-stakeholder patient journeys

Launch excellence

Capability and excellence strategy

Get in touch

I've joined Oxford following 16 years commercial experience in FMCG (Unilever) and Pharmaceuticals (AstraZeneca) spanning Marketing, Strategic Insight and Corporate Business Development roles.

I have in depth experience of RIA , mainly with emerging brands , including monoclonal antibodies.

At Oxford, I've been responsible for developing capability across a number of Pharmaceutical clients. including  AZ and is familiar with the AZ Launch Readiness process and workshop.